Ford Ready To Make Deeper Cuts In Europe
The situation in Europe is “very volatile”, Ford CEO Alan Mulally told Reuters today in Berlin. “We don’t know whether it the European economy will stabilize or hit bottom or not because it’s continuing to decrease.”
Ford is ready to close more plants in Europe if economic prospects in Europe continue to deteriorate, Mullay said. The European economy “will determine what we do – if we do anything more. The most important thing is to match our production to the level of demand.”
Ford took the lead last month and announced the closure of three plants in Europe. The move was well received by financial analysts, who also criticized GM for its dithering.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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