Strategie 2020: Mercedes Wants To Double Its Sales

Bertel Schmitt
by Bertel Schmitt
strategie 2020 mercedes wants to double its sales

Mercedes wants to double its passenger car sales within the next eight years. By 2020, Mercedes wants to raise its sales to more than 2.6 million units annually, from 1.3 million this year. This is what Daimler CEO wrote in a letter to all employees. Automobilwoche [sub] has a copy.

Until 2015, Mercedes wants to launch 30 new models, 10 of them in segments Mercedes had ignored so far. Zetsche thinks the world market will grow by 50 percent until 2020, Mercedes wants to grow 100 percent.

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  • Acd Acd on Oct 24, 2012

    Maybe they could look for another manufacturer to buy who can help them increase their volume in segments they don't already cover. Mercedes could buy a really profitable company and then bring in their superior managment and culture (which we know are superior because, well they just are--ask Jurgen or Dieter and they can explain it) while they run off the people who helped make the so profitable in the first place. Just make sure that however crappy Mercedes interiors become that the aquired company's interiors will be even worse to maintain the pricing gap and everything should be fine. What could possibly go wrong?

  • Blowfish Blowfish on Oct 25, 2012

    quite often u dont need the big volume to make big mulla. no point by doubling the numbers at the expense of bottom line.

  • Daviel Daviel on Oct 25, 2012

    Don't they make Freightliner semis? Maybe he meant trucks.

    • See 1 previous
    • Hubcap Hubcap on Oct 25, 2012

      @Acd "When I think of spending extra money on a luxury car its good to know that the company also makes school bus engines." My sarcasm detector isn't as finely tuned as it should be but I do believe it registered a slight blip. I'd think that having a "Powered by Mercedes-Benz" badge on a large commercial vehicle would indicate stoutness. After all commercial trucks and bus engines get worked and if MB does well there then it shouldn't be a problem powering my car. I understand many in the U.S. don't know about the full range of MB vehicles that operate in other areas such as city buses, garbage trucks, mobile cranes, dump trucks, OTR trucks, military vehicles and delivery vans. MB is very much a full line manufacturer. All they need is a motorcycle line to be complete but you do make an interesting point. I wonder if many of the buyers who covet the three pointed star on this side of the pond would be "put off" if they knew the variety and "commonness" of the MB full line up?

  • Rpol35 Rpol35 on Oct 25, 2012

    "Also, talking about the $40k price. I have not seen an ATS with an under $40k sticker price." That's really immaterial, GM has plenty of cars that cost way less than $40K; Daimler, not the case. Also, ATS class is hardly an "ignored segment".

    • See 2 previous
    • Hubcap Hubcap on Oct 26, 2012

      @th009 "As usual with the Europeans, we get a very skewed version of their product line in the United States." That is something I find interesting especially in this day and age with the internet and freer flow of information buy I probably shouldn't be too surprised. After all, people still buy designer jeans made from the same hands that produce the bargain basement ones. I'd like to be able to purchase some of the European manufacturers "lesser" cars but I guess that would debase the brand in the U.S. and erode their premium positioning.