Strategie 2020: Mercedes Wants To Double Its Sales
October 24th, 2012 10:16 PM Share
Mercedes wants to double its passenger car sales within the next eight years. By 2020, Mercedes wants to raise its sales to more than 2.6 million units annually, from 1.3 million this year. This is what Daimler CEO wrote in a letter to all employees. Automobilwoche [sub] has a copy.
Until 2015, Mercedes wants to launch 30 new models, 10 of them in segments Mercedes had ignored so far. Zetsche thinks the world market will grow by 50 percent until 2020, Mercedes wants to grow 100 percent.
Published October 24th, 2012 11:34 AM
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9 of 31 comments
Maybe they could look for another manufacturer to buy who can help them increase their volume in segments they don't already cover. Mercedes could buy a really profitable company and then bring in their superior managment and culture (which we know are superior because, well they just are--ask Jurgen or Dieter and they can explain it) while they run off the people who helped make the so profitable in the first place. Just make sure that however crappy Mercedes interiors become that the aquired company's interiors will be even worse to maintain the pricing gap and everything should be fine. What could possibly go wrong?
quite often u dont need the big volume to make big mulla. no point by doubling the numbers at the expense of bottom line.
Don't they make Freightliner semis? Maybe he meant trucks.
"Also, talking about the $40k price. I have not seen an ATS with an under $40k sticker price." That's really immaterial, GM has plenty of cars that cost way less than $40K; Daimler, not the case. Also, ATS class is hardly an "ignored segment".