QOTD: Klaus Bischoff On Maturity

Derek Kreindler
by Derek Kreindler

“When you are a young designer of course, you think everything is wrong and should be different… You want to conquer the world and with great ideas. But over the time you have to really understand what Golf is, what VW is, And to mature to a certain degree, I needed that time. It took 15 years before I really knew what I was talking about.”

The quote above comes from an interview with Klaus Bischoff, Executive Director of Volkswagen Design, regarding the seventh-generation Golf. I found it hit home – when I arrived at TTAC, I thought that I was all-knowledgable, that verbosity, snark and humor thrown into a blender was the recipe for a world-class car review, that brown wagons were the solution to all the problems of the auto industry. What I didn’t know could fill volumes.

My birthday is tomorrow, and in the eyes of most of you, I will still be a mere neophyte. My one year anniversary at TTAC is closing in quicker and quicker, and it seems like forever ago that I wrote the now-infamous “game changer” post about the new Ford Fusion. I still think I’ll be vindicated.

I’ve been humbled by Bertel’s patient mentorship, Jack’s command of the English language, the real-world experience of Sajeev and Steve, Murilee’s ability to take his encyclopedic knowledge of the automobile and put out an article about it every single day, Alex and Michael’s painstakingly prepared reviews and Ronnie’s ability to pull diamonds from the rough on a weekly basis. And to you the readers, for catching mistakes, adding information and insights to my articles and making the site what it is. Without you all, I wouldn’t have any command of topics like manufacturing, finance, the economics of vehicle development, CAFE, marketing or sales analysis. That’s not to say I am all the way there yet, but your help has cut the time down from 15 years to significantly shorter.

Derek Kreindler
Derek Kreindler

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  • Slab Slab on Oct 20, 2012

    Meh. Maturity is overrated. I've worked in product design and marketing for over 25 years (in a completely unrelated industry). While I love what I do, I sometimes miss the unbridled enthusiasm I once had. My naivete let me propose crazy, outrageous ideas that occasionally had real merit. Recently, a new coworker asked why we do something a certain way, and I almost said "Because that's how we've always done it." Instead, I asked "Do you have a better idea?"

  • Thornmark Thornmark on Oct 20, 2012

    Happy BDay. As for the Fusion, Car and Driver picks the Accord: http://www.caranddriver.com/comparisons/2013-honda-accord-ex-page-5 Contemporary Granada buyers may disagree.

  • Marc Muskrat only said what he needed to say to make the stock pop. These aren't the droids you're looking for. Move along.
  • SCE to AUX I never believed they cancelled it. That idea was promoted by people who concluded that the stupid robotaxi idea was a replacement for the cheaper car; Tesla never said that.
  • 28-Cars-Later 2018 Toyota Auris: Pads front and back, K&N air filter and four tires @ 30K, US made Goodyears already seem inferior to JDM spec tires it came with. 36K on the clock.2004 Volvo C70: Somewhere between $6,5 to $8 in it all told, car was $3500 but with a wrecked fender, damaged hood, cracked glass headlight, and broken power window motor. Headlight was $80 from a yard, we bought a $100 door literally for the power window assembly, bodywork with fender was roughly a grand, brakes/pads, timing belt/coolant and pre-inspection was a grand. Roof later broke, parts/labor after two repair trips was probably about $1200-1500 my cost. Four 16in Cooper tires $62 apiece in 2022 from Wal Mart of all places, battery in 2021 $200, 6qts tranny fluid @ 20 is $120, maybe $200 in labor last year for tranny fluid change, oil change, and tire install. Car otherwise perfect, 43K on the clock found at 38.5K.1993 Volvo 244: Battery $65, four 15in Cooper tires @ $55 apiece, 4 alum 940 wheels @ roughly $45 apiece with shipping. Fixes for random leaks in power steering and fuel lines, don't remember. Needs rear door and further body work, rear door from yard in Gettysburg was $250 in 2022 (runs and drives fine, looks OK, I'm just a perfectionist). TMU, driven maybe 500 miles since re-acquisition in 2021.
  • 1995 SC I never hated these. Typical GM though. They put the wrong engine in it to start with, fixed it, and then killed it. I say that as a big fan of the aluminum 5.3, but for how they were marketing this it should have gotten the Corvette Motor at the start. Would be a nice cruiser though even with the little motor. The 5.3 without the convertible in a package meant to be used as a truck would have been great in my mind, but I suspect they'd have sold about 7 of them.
  • Rochester I'd rather have a slow-as-mud Plymouth Prowler than this thing. At least the Prowler looked cool.
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