QOTD: Klaus Bischoff On Maturity

Derek Kreindler
by Derek Kreindler
qotd klaus bischoff on maturity

“When you are a young designer of course, you think everything is wrong and should be different… You want to conquer the world and with great ideas. But over the time you have to really understand what Golf is, what VW is, And to mature to a certain degree, I needed that time. It took 15 years before I really knew what I was talking about.”

The quote above comes from an interview with Klaus Bischoff, Executive Director of Volkswagen Design, regarding the seventh-generation Golf. I found it hit home – when I arrived at TTAC, I thought that I was all-knowledgable, that verbosity, snark and humor thrown into a blender was the recipe for a world-class car review, that brown wagons were the solution to all the problems of the auto industry. What I didn’t know could fill volumes.

My birthday is tomorrow, and in the eyes of most of you, I will still be a mere neophyte. My one year anniversary at TTAC is closing in quicker and quicker, and it seems like forever ago that I wrote the now-infamous “game changer” post about the new Ford Fusion. I still think I’ll be vindicated.

I’ve been humbled by Bertel’s patient mentorship, Jack’s command of the English language, the real-world experience of Sajeev and Steve, Murilee’s ability to take his encyclopedic knowledge of the automobile and put out an article about it every single day, Alex and Michael’s painstakingly prepared reviews and Ronnie’s ability to pull diamonds from the rough on a weekly basis. And to you the readers, for catching mistakes, adding information and insights to my articles and making the site what it is. Without you all, I wouldn’t have any command of topics like manufacturing, finance, the economics of vehicle development, CAFE, marketing or sales analysis. That’s not to say I am all the way there yet, but your help has cut the time down from 15 years to significantly shorter.

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2 of 20 comments
  • Slab Slab on Oct 20, 2012

    Meh. Maturity is overrated. I've worked in product design and marketing for over 25 years (in a completely unrelated industry). While I love what I do, I sometimes miss the unbridled enthusiasm I once had. My naivete let me propose crazy, outrageous ideas that occasionally had real merit. Recently, a new coworker asked why we do something a certain way, and I almost said "Because that's how we've always done it." Instead, I asked "Do you have a better idea?"

  • Thornmark Thornmark on Oct 20, 2012

    Happy BDay. As for the Fusion, Car and Driver picks the Accord: http://www.caranddriver.com/comparisons/2013-honda-accord-ex-page-5 Contemporary Granada buyers may disagree.

  • Damon Thomas Adding to the POSITIVES... It's a pretty fun car to mod
  • GregLocock Two adjacent states in Australia have different attitudes to roadworthy inspections. In NSW they are annual. In Victoria they only occur at change of ownership. As you'd expect this leads to many people in Vic keeping their old car.So if the worrywarts are correct Victoria's roads would be full of beaten up cars and so have a high accident rate compared with NSW. Oh well, the stats don't agree.https://www.lhd.com.au/lhd-insights/australian-road-death-statistics/
  • Lorenzo In Massachusetts, they used to require an inspection every 6 months, checking your brake lights, turn signals, horn, and headlight alignment, for two bucks.Now I get an "inspection" every two years in California, and all they check is the smog. MAYBE they notice the tire tread, squeaky brakes, or steering when they drive it into the bay, but all they check is the smog equipment and tailpipe emissions.For all they would know, the headlights, horn, and turn signals might not work, and the car has a "speed wobble" at 45 mph. AFAIK, they don't even check EVs.
  • Not Tire shop mechanic tugging on my wheel after I complained of grinding noise didn’t catch that the ball joint was failing. Subsequently failed to prevent the catastrophic failure of the ball joint and separation of the steering knuckle from the car! I’ve never lived in a state that required annual inspection, but can’t say that having the requirement has any bearing on improving safety given my experience with mechanics…
  • Mike978 Wow 700 days even with the recent car shortages.