By on September 19, 2012

China’s Hawtai was quick to cash in on the nationalistic sentiments in China with its Hawtai Baolige Patriotic Edition. According to Carnewschina, the Patriotic Edition “is painted in China-red, with five yellow stars as in the Chinese flag and some waves around the rear wheels that likely refer to the disputed islands.” The trucklet is 100% Nippon-free, as far as we can tell.

The engine is a 1.8 turbo from SAIC.  The Legally licensed) platform comes from Korea by way of the old Hyundai Santa Fe. There had been plans to offer a Mitsubishi 2.4 liter mill in the Baolige, but it never came to pass.  Alternate use dept: The car should be pretty safe from being accidentally mistaken as Japanese and torched. 

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18 Comments on “The East Is Red, And So Is My Truck...”


  • avatar
    mr_muttonchops

    Master Asia approves this truck.

    (I wish this site allowed images)

    Anyways this is actually some clever, albeit a bit crass, marketing. Imagine if the US automakers got in on this? 50% of car sales would be Jeep Patriot, Actually Patriot Editions.

    • 0 avatar
      aristurtle

      The entire Hummer brand was built around this kind of marketing.

    • 0 avatar
      NMGOM

      mr_muttonchops…

      re: Images on TTAC..

      I agree.

      Please use the “Contact” link to let their IT folks know that you too want to be able to add “.jpg’s” or “pdf’s” to you comments!

      Thanks….

      ————

    • 0 avatar
      helius

      I don’t watch much commercials anymore thanks to DVRs, but I seem to remember quite a few patriotism-themed ads for trucks. For example the Chevy Silverado “Our Country. Our Truck.” ads that aired a few years ago.

      They just haven’t literally painted the trucks red, white, and blue. Yet.

    • 0 avatar
      LuciferV8

      PRC PRC
      PRC, F–k Yeah! Comin’ again to save the motherf–kin’ day, Yeah
      PRC, F–k Yeah! China is the only way, Yeah
      Japanese, you’re game is through ”cause now you have ta answer to
      PRC, F–k yeah! So lick my b–t and suck on my b–s
      PRC, F–k Yeah! Whatcha’ gonna do when we come for you now
      It’s the dream that we all share
      It’s the hope for tomorrow (F–k Yeah!)

      Lenovo (F–k Yeah!)
      Wal-Mart (F–k Yeah!)
      Noodles (F–k Yeah!)
      Kung Fu (F–k Yeah!)
      The Great Wall (F–k Yeah!)
      BYD (F–k Yeah!)
      Confucianism (F–k Yeah!)
      Piracy (F–k Yeah!)
      F–k Yeah!

      Lo-Mein (F–k Yeah!)
      Wushu (F–k Yeah!)
      Gunpowder (F–k Yeah!)
      Nikes (F–k Yeah!)
      Reeboks (F–k Yeah!)
      Knockoffs (F–k Yeah!)
      Tsingtao (F–k Yeah!)
      Fireworks (F–k Yeah!)
      Math (F–k Yeah!)
      Ming Dynasty Pottery (F–k yeah..F–k Yeah)
      Foxconn (F–k Yeah!)
      Egg FooYoung (F–k Yeah!)
      The Olympics (F–k Yeah!)
      Chairman Mao (F–k Yeah!)
      Hong Kong (F–k Yeah!)
      Green Tea (F–k Yeah!)
      Rice (F–k Yeah!)
      KFC (F–k Yeah!)
      Communists (F–k Yeah!)
      More Communists (..F–k Yeah..F–k Yeah)
      Sportsmanship (…) Books (….)

  • avatar
    RideHeight

    Wouldn’t this need a truck bed in order to be a ‘truck’?
    Granted, modern trucks have degenerated into little more than giant 4-door sedans with a lidless trunk, but this thing….?

    • 0 avatar
      cdotson

      “Granted, modern trucks have degenerated into little more than giant 4-door sedans with a lidless trunk”

      You say that as a bad thing. Trucks still excel at performing truck duty. The populace wants to buy giant 4-door sedans with a giant trunk that don’t exist, so they buy a 4-door truck with a giant lidless trunk. The only bad thing is that it drives up the cost of said truck. The other side of the coin is that people appear to prefer V8/RWD/BOF vehicles and buy trucks to satisfy that need…personally I started driving trucks because it was the only affordable way to get V8/RWD when I was in high school without buying a 25+ year old beater, and that’s still the case today.

      • 0 avatar
        NMGOM

        cdotson…

        You hit the ball out of the park.

        Back in 1974, when I got my first pick-up as an urban dweller, those were precisely the reasons for going the pick-up route.
        I grew up with a 1940 Chevy, which was RWD, BOF, 2 doors, large trunk.

        In 1974, there were no other cars around that matched those characteristics with a low price, but a cost analysis showed that all those, plus more*, could be had with a pick-up…for $3600 brand spanking new!

        How could anyone NOT get a pick up? And so, the trend got started, .. frustrated drivers who knew the virtue of RWD/BOF/Large trunk…and did not buy into (literally) the fragile FWD/unibody pathetic cars that began to dominate the 1970’s and beyond…

        * large ground clearance, manual tranny, easy repair, low parts cost, parts availability, accessibility, ruggedness, club cab to seat 5 people, etc.

        ————-

  • avatar
    ranwhenparked

    So, when can we expect General Motors to do a “Patriotic Edition” Chevy Equinox? After all, the United States has a sacred right to Navassa Island that must be defended against Haitian imperialism at all costs.

  • avatar
    MrWhopee

    SUVs are marketed for people who were brave and have a sense of adventure. Driving around in China in a red SUV emblazoned in patriotic themes during a time of heightened patriotic fervor is hardly adventurous. Now, driving around in a white Japanese car with a large red rising sun painted on it, now that’s brave!

  • avatar
    TonyJZX

    never heard of Hawtai so you can imagine them being well below Chery, Geely, GWM, Byd on the totem pole… Z grade engineering

    the small makers have to do anything to get a leg up i guess

  • avatar
    cecilgrass

    Was at Weslaco Ford
    (not sure if I can link here) recently and saw a Hummer with U.S. flag on it that some guy was trading in. Not my style, but it didn’t look bad, wasn’t actually a wrap. I think he actually had it airbrushed on. Seemed like it would be a limited edition that could sell.

  • avatar
    schmitt trigger

    Not sure any vehicle today can be 100% japanese-content-free.

    There are certain materials crucial for microelectronics manufacture, that come only from Japan. I remember a while back a Sumitomo plant fire, which produced the encapsulant resin used in transistors and microchips. It brought down the electronics industry for a few months.

    I’m sure that there are similar specialized components or materials in the mechanical side that would be in the same situation.

  • avatar
    -Cole-

    “and some waves around the rear wheels that likely refer to the disputed islands.”

    The four wheels symbolize our inner solar system…

  • avatar
    silverkris

    As a student of Asian politics and history, I’m always intrigued by the potent nationalism card that the Chinese government will play from time to time. I wonder if the Chinese government uses flag-waving as a way to divert the populace from other matters that are more difficult to resolve – such as the widening gap between the rich and poor in society, corruption, and environmental degredation. To be fair, many governments do this as well, the USA not excepted. Of course, the danger is that once the passions of nationalism are fired up among the Chinese, it’s much more harder to dial that down when the Chinese government finds they need to shift gears and set a more pragmatic tone with other foreign governments…and I think the Chinese government is trying to get the folks to tone it down now.

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