Germany Media: Volkswagen Cuts Back. No Threat For GM

Bertel Schmitt
by Bertel Schmitt

Volkswagen’s plans of sending GM to place three on the podium of the world’s largest automakers are most likely postponed. Volkswagen down-revised its 2012 sales plan by 300,000 units, heard Germany’s Handelsblatt.

Most of the reductions, 250,000 of them, go on account of moribund Europe. Reuters called Volkswagen for a comment, but did not receive one.

According to information by the Handelsblatt, Volkswagen had planned for 9.7 million units for 2012. This would be far ahead our straight-line projection for Volkswagen, which called for 8.9 million. Now, Volkswagen budgets for 9.4 million, probably not enough to unseat GM from its expected second place behind Toyota.

As expected, Volkswagen now consolidates the Porsche numbers, which our projection did not do.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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 7 comments
  • Advance_92 Advance_92 on Sep 07, 2012

    I like the Volvo, but what's the point of this picture in relation to the article?

  • Compaq Deskpro Compaq Deskpro on Sep 07, 2012

    Bertel Schmidt's pictures are at best barely associated with the topic.

    • See 1 previous
    • Advance_92 Advance_92 on Sep 07, 2012

      @-Cole- The 240 is more interesting. Notice this one has the 76-80 quad round lights US models had to have since replaceable bulbs were considered not good enough for America?

  • Jkross22 Jkross22 on Sep 07, 2012

    Bertel, It is reprehensible, irresponsible and downright inaccurate for you to not put a picture of David Hasslehoff whenever there is an article discussing German media.

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