Japan's Automakers Continue Rebound, Toyota Unstoppable
Japan’s automakers released global production and sales data for July today. It is an ancient Japanese tradition, which is also shared by large European carmakers, but shunned by most American globals. GM for instance reports only quarterly on a global basis, and keeps observers guessing in between. July data released by Japanese large automakers shows a strong rebound after last year’s multiple disasters. Honda looks especially strong, while Toyota’s march towards regaining the title “World’s largest automaker 2012” appears unstoppable.
2,507,9951,509,44266.2%Source: Company data
Japan’s Top Three continue their strong recovery after last year’s tsunami. Hardest hit Honda is back very strong and is in shouting distance of Nissan. What makes Honda’s numbers especially impressive is the fact that its Thai hub was submerged by floods and closed until March of this year. Nissan’s numbers look weak because Nissan was least affected by the tsunami.Top 3 World, July Production and Full Year Forecast7M ’127M ’11YoYProj ’12Toyota6,126,1014,054,60851.1%10,502,000GM5,619,0005,515,0001.9%9,633,000Volkswagen5,190,0004,750,0009.3%8,897,000Black: Company data. Blue: Projection, based on last availableToyota, GM: Production. VW: Deliveries. Forecast by TTAC
Tracking the race for world’s largest automaker, there is little change from last month. January through July, Toyota is half a million units ahead of number two which is some 400,000 units ahead of Volkswagen. This trend has been unchanged throughout the year . It most likely won’t change by year’s end – unless something drastic happens. Due to the non-publishing of GM numbers, they had to be projected for July.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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