By on September 4, 2012

GM is backing out of plans to share the Opel Insignia platform with its partner PSA, says Der Spiegel. It was planned that PSA will build a mid-sized Peugeot and Citroen with next gen Insignia underpinnings. The cars would have been made at Opel’s Rüsselsheim factory. Together with the Opel model, the cars would have filled the available capacity. Scratch that plan. It wasn’t killed because it was a bad idea. It was killed because Buick and especially GM China complained, says the magazine.

With the deal sacrificed to Buick sensitivities, the Rüsselsheim plant is left with way too much capacity, Opel executives told Der Spiegel. The managers also question where the sense of any cooperation with PSA may be.

An Opel spokesman, contacted by Reuters, did not want to comment on model plans, but played down expectations that a final deal would include shared manufacturing.

“It would be premature to assume that anything had been agreed upon before and has now been reversed,” the spokesman said, adding that discussions were continuing with an emphasis on cooperation in purchasing, logistics and product development.

If the story is true, then the deal most likely has been torpedoed from China alone. Neither Citroen nor Peugeot sell in the U.S. and won’t compete with Buick here. In China, PSA has a joint venture with Dongfeng, and a new one with Changan. Both central government-owned companies are bitter rivals of Shanghai-owned GM joint venture partner SAIC. Eventually, those mid-sized Peugeots and Citroens would be be made in China.

The way it looks, Opel’s future may have become the victim of internecine Chinese politics, which gain way too much influence on GM. Volkswagen handles its Chinese joint venture partners much better. There would have been loud laughter in Wolfsburg if China would have tried to influence European model politics.

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9 Comments on “Chinese Interests Kill Opel-Peugeot Deal, Endanger Opel’s Already Shaky Future...”

  • avatar

    Maybe GM should have changed the name of Opel to Buick and forget about low priced Chevrolet in Europe. The Peugeot version could have been called the LaSalle.

  • avatar

    Or perhaps the Chinese government would like to see one of its companies own PSA? They have Volvo (car part) already. Someone has to die in Europe, think back to the 50’s and the US market. VW is GM, Ford is Ford, Fiat is Chryco (b/c Fiat owns Chrysler, which is keeping it floating), time for the packards and such to go.

  • avatar

    So how long is Buick going to advertise their German engineering?

  • avatar

    I’m struggling to rationalize this post. What do a Peugeot and Citroen model built on an Opel platform in an Opel factory have to do with Buick and GM China?

    Does not compute, unless PSA told Opel they were going to export these models outside the EU. GM doesn’t want Opel to export, only doddery pukka-sahibs in the UK have ever heard of Buick from their empire days, and GM China presumably reports to the RenCen, where Dapper Dan rules.

    Does his left hand not know what his right hand is doing? Blame it all on Ewanick for distracting the raging XO. That makes as much sense as this press release.

  • avatar

    And I’m still ticked that Buick owners in China get honest to goodness red/white/blue tri-sheilds while we get chrome represenations with no color in them.

  • avatar


    While we will not comment on all the details because of the speculative nature of the story “GM hampers alliance between Opel and PSA” published on Spiegel Online, we want to clarify some general facts.

    In contrast to what Spiegel Online claims, this is not an alliance between Opel and PSA, but a global alliance between GM and PSA. And one of the main reasons why GM entered the alliance with PSA was to create synergies in and for Europe and therefore support the Opel/Vauxhall business. Not the opposite.

    From the start, the alliance has been focused on three pillars : logistics, purchasing and product development. After an agreement on logistics was reached earlier this year, we are now working on a purchasing agreement and we are studying a number of engineering projects. From those under study, we will select those that make most sense and that are ultimately resulting in the best possible cars for our customers. No decisions have been made, so any claim about alleged previous or new plans, are entirely wrong.

    Manufacturing projects are not part of the existing Alliance agreement so we have nothing to say about manufacturing.

  • avatar

    Just curious: what does Wolfsburg have that GM doesn’t that would allow them to “laugh off” interference by their Chinese joint ventures?

    Also, forgive my ignorance, but if the central government wanted to get rid of “bitter rival” SAIC, couldn’t they, considering all Chinese businesses essentially exist at the pleasure of the ruling communist party?

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