By on September 18, 2012

Some bloggers see the BRZ/FR-S (hereinafter hachi-roku) pocket racers as the second coming of Christ, others declared them as declassed by the Hyundai Genesis, the Mazda Miata PRHT (pfft), and of course by the Ford Mustang GT. The hachi-roku may not be the fastest around the race track with Jack Baruth on the wheel and an AWOL timing device. There is one race which they consistently win: The race off dealers’ lots.

Both hachi-roku continue to be on the top of Edmunds’s list of quickest-selling vehicles. The limited-volume FR-S and BRZ monopolized the top ranks of the fastest-sellers list since they went on sale in the spring. An average hachi-roku sells in about 11 days, says Edmunds. An average car graces the lot for 58 days. An average GM full-size truck would be a whole different story ...

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21 Comments on “BRZ/FR-S Hachi-Roku Beats All Cars In Off-The-Lot Race...”

  • avatar

    Just couldn’t resist comparing initial out of the gate sales of a very niche vehicle that was hyped up for what, four or five years to a perennial fullsize pickup truck?

    Seems the B-segment Chevy Spark is selling very well to that same source material you provided.

    I mean, hooray for Toyota and Subaru, a vehicle hyped as the second coming of Christ with machine guns for half-a-decade is on an 11 day lot turn. The Kia Soul, with a new version hitting lots now, has a 16 day turn. I’m more impressed by that – they this rather sad attempt to go, “see we were right.”

    And you know, I haven’t heard any issues about water in the tail lights, rough idle, bad ECMs, failed crank position sensors, and Christmas tree dashboards on the Chevy Spark, now the FR-S on the other hand…

    (hey the door was opened up by the comparo comment on the end).

    Show me inventory turn 12 months from now. This would be like the Detroit news running a story about no inventory on Chevy Cruzes three months after they hit dealer lots.

    • 0 avatar

      How did I know that this story would cause you to spew that popcorn all over the keyboard?

      Your comments on this site paint the picture of a person who tosses and turns every night, muttering obscenities about Toyota.

    • 0 avatar


      In addition to the grab-the-new-car syndrome (which you mentioned), I do believe that the FR-S/BRZ are hitting a sweet spot in the market, and filling a “want void”.

      Yes, they do have 3-4 shortcomings that prevent a “hit out of the park”, but those can be fixed.
      In the meantime,
      1) Inexpensive
      2) RWD (Thank you!)
      3) Manual Transmission
      4) Rear seats (sort of)
      5) Sports car
      6) Good handling
      7) Good design (as reviewed by others)

      Reverse example: The Nissan GT-R. One would think that it would be selling like hot cakes, both initially and now after 5 years. But it’s not. It just does not have the market “sweet-spot” position that would prevent someone from buying a comparable Corvette, Mercedes, Audi, or Porsche as an alternative, — or even a GT500 Mustang.


      • 0 avatar

        GTR is a different story. Its $100k which limits the market and seems to be beating Ferrari for its appetite for expensive consumables.

        The FRS/BRZ/86s however… there are certain sites and people who love to tilt at windmills. The reality is that when it all comes down to it, sales is all that’s really important and a combination of factors has made the 86 popular. You can go on and on about how much better the Miata is and at the end of the day, the Miata is still end of the line and nowhere in sales.

        And Kias? really who cares? The 86 has hit the zeitgeist and it seems they are booked out until end of next year… build problems and all.

    • 0 avatar

      “Just couldn’t resist comparing initial out of the gate sales of a very niche vehicle that was hyped up for what, four or five years to a perennial fullsize pickup truck?”

      To me the heading, “BRZ/FR-S Hachi-Roku Beats All Cars In Off-The-Lot Race”, implies that it is outselling other cars, not just sitting on the lot less than them. But if I couldn’t put up with slightly misleading headings I woudln’t be on the internet.

      I’m just disappointed that Bertel couldn’t find an excuse to post women in body paint with this, and instead is leaving us with just a picture of cars and a chart.

  • avatar
    Volt 230

    The Spark is because it’s been only out for a bit, and production is limited, ditto for the Tobaru twins, I have only seen 2 on the road besides mine, the Kia is the one that surprises me.

  • avatar
    Speed Spaniel

    Say what? An Audi A3 at 16 days? Is this US data? That seems unlikely. The A3 is pretty old, costly and a hatchback to boot.

    • 0 avatar

      Inventory turn (days on the lot) is a measure of supply matching demand, not necessarily an indicator of a high level of demand.

      Audi doesn’t sell many A3’s in the US. But it doesn’t import very many of them, either. They don’t stay at the dealership long because they import just about as many as people want, and no more.

      Scion sold about 1900 FR-S in August. It look as if it’s about on track to have annual sales of about 20,000-25,000 units, which is about where it should be.

    • 0 avatar

      I suspect most Audi dealers only order them with customer deposits, so there are a bunch of 1 day and 0 day cars bringing down the averages of the floor models stocked by the largest Audi dealers. Audis are huge sellers here, but I probably see 6 Lamborghini Gallardos or Ferrari 458s on the street for every A3. I suspect that the BMW X6 and Lexus LX 570 made the list for the same reason.

  • avatar

    Hahaha, the X6

    • 0 avatar

      The X6; not knowing whether it wants to be a crossover or station wagon at any point in time. It should have been equipped with a lithium battery to tamp down its bi-polar mood.

  • avatar

    I work for a Toyota/Scion dealership so I’ve seen the FR-S in the metal… it makes my previous ’06 Mustang GT seem gigantic in comparison. However it’s much lower to the ground then the Mustang and sitting in it made my lower back hurt and getting out of it was a PITA. Not my choice of car, but I hope the teething problems get dealt with as it is a nice car. Toyota (and really more so Scion) need something like this car to drum up enthusiasm; like how the MR2, Celica and Supra used to, or how the original AE86 does.

    Here’s what’s funny; the town that my dealership resides, the FR-S is rare; I’ve seen maybe 3 in the wild, but where I live (North County, San Diego) I see the FR-S daily, especially near CSUSM. The Hot Lava orange FR-S is striking, and in a good way. If I was younger, I would pull the trigger… now I’m content with my 4Runner as safety, comfort and utility are what I desire now.

    As for the BRZ, I have not seen one at all, not even in the San Diego area.

    BTW- the FR-S ecu is one weird looking thing… instead of a small metal box roughly the size of a average hard back novel, this one is a small black completely plastic unit. It looks very much like an old Super Nintendo game, yet even smaller.

  • avatar

    I saw the twins at a local car show in January and was not that impressed. The Fiat Abarth had more charisma. But last weekend I saw a black Toyota “live” driving in traffic, and was quite taken by the form. I think I will get one eventually, unless Honda brings back the S2000 as a coupe, but have to wring 3-4 more years out of my RSX first.

  • avatar

    Turn-around will always be better with a niche product with low production, modest price and high demand. Doesn’t really mean anything.

    What will mean something is how many sales the Toyobaru will rack up after one year… which I don’t doubt will be enormous.

  • avatar

    I wonder how many people (like me) are waiting for the second model year to address some initial teething problems?
    Not to mention that it’s unlikely you can even order a FR-S in my neck of the woods now (I’m told they’re booked up for the next 8 months).

    BRZ – forget it (more limited run + Scion-brand-aversion syndrome = scarcity)

  • avatar

    I’m actually surprised the X6 and LX 570 have an average of 18. In the case of the latter, its smaller, 4Runner-based brother, the GX 460, could stand to borrow some of those sales figures, as it is quickly becoming irrelevant to the Lexus brand. I can’t even imagine how it will take to the spindle grille. As much as I like the car, I think Lexus needs to discontinue it and build something car-based, with the agility of a truck and the ability to seat seven, a la Acura MDX, Audi Q7, BMW X5 and Mercedes-Benz GL.

  • avatar

    The main thing all those cars have in common, besides maybe the Hyundais and the CR-V, is that they sell in relatively low volumes. As someone mentioned, the dealers and manufacturers are better at making sure demand is closer matched to supply, compared to say 2007.

    Here in the Bay Area, I’d expect to see tons of Hachi-Rokus and I don’t think I’ve seen a single one. I do, however, see an appropriate number of A3s. Other than the Elantra and the CR-V, I don’t see any of the cars on this list that often. I only saw a Veloster on the road for the first time last week, and have only ever seen one X6 on the road.

    It seems like some of the ricers wrecking the Toyobarus because they don’t know how to drive a RWD car will probably raise everyone else’s insurance rates. The first line is always “and then I turned the traction control off…”

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