August Sales: Up 20 Percent. Detroit Better Than Expected. Toyota-Shi And Wolfsburg MUCH Better
Volkswagen and Toyota join Chrysler in delivering better than expected numbers for August as our table starts to populate.
“If the brand continues at this pace – which, of course, is never guaranteed – VW’s goal for 800,000 sales per year by 2018 may not be as lofty as once thought.”
Toyota reports group sales of 188,520 units in August 2012, up 40.2 percent on a daily selling rate (DSR) basis and 45.6 percent on an unadjusted raw volume basis. Data not in table pending full press release at 10:30am Pacific.
Ford and GM report more subdued numbers, but at 13 percent for Ford and 10 percent for GM much better than predicted by the analysts. GM says that sales to retail customers were up 11 percent. Sales to fleet customers were up 6 percent compared with a year ago. GM expects a SAAR of 14.6 million for August. GM sales chart here.
When everything was tabulated, August sales had jumped 20 percent, which was the high end of expectations. The seasonally adjusted sales rate (SAAR) for August came in at 14.53 million, the highest SAAR cash-for-clunkers in August 2009.
August Light Vehicle Sales
Final table
AutomakerAug. 2012Aug. 2011Pct. chng.8 monthData courtesy Automotive News [sub]
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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I'll NEVER abandon Chrysler. SRT8 has given me the most reliability and FUN I've ever had. Even these foreign cars I've owned aren't nearly as much enjoyment.
Didn't someone on the Honda Earth Dreams story a week or so ago say that Honda was failing and didn't have the right product to sell? Does -100% for Saab mean that every new car that was left on the lots when Saab went toes up have been sold? Or they just quit counting because there is no one to ask?