World's Largest Automaker: TTAC Up-Revises GM's Year-End Estimate By 300,000 Units

Bertel Schmitt
by Bertel Schmitt

Yesterday, we did one of our regular checks on the World’s Largest Automakers. Today, finally some good news for the GM camp: TTAC is up-revising its year-end projection for GM by some 300,000 units. Here is why:

Half-Year Production and Full Year Forecast6M ’126M ’11YoYProj ’12Toyota5,247,7773,375,69255.5%10,496,000GM4,816,0004,727,0001.9%9,632,000Volkswagen4,450,0004,090,0008.8%8,900,0006 month data based on company quarterly reportsToyota, GM: Production. VW: Deliveries. Forecast by TTAC

Yesterday, we used 4.67 million for the half year as a base, to arrive at 9.34 million by the end of the year. Today, we use 4.81 million , to arrive at 9.63 million when the ball drops. Usually we use official data for these projections. We used the 4.67 millionafter they were communicated by GM ahead of its quarterly report, which we have now. Lets use what we should have used.

The world’s largest automakers are (like it or not, we don’t make the rules) decided by production, not by sales. The 4.67 million communicated by GM spokesman Jim Cain is a sales number. According to the Q2 report, GM and its joint ventures produced 4.816 million units worldwide in the first six months of 2012. So far the good news.

The bad news is that bottom line worldwide production grew only 1.9 percent. Some may make snarky comments that between production and sales some 146,000 cars are sitting around unsold, but let’s not get hung up on details.

It should be noted that Toyota also differentiates between production and sales, whereas Volkswagen only reports what they call “deliveries.” We use VW’s deliveries as production, because that’s what they usually report to OICA.

Also, there are “sales” and “sales” at GM. As the Q2 report says:

“GMNA vehicle sales primarily represent sales to the ultimate customer. GME, GMIO and GMSA vehicle sales primarily represent estimated sales to the ultimate customer. In countries where end customer data is not readily available other data sources, such as wholesale volumes, are used to estimate vehicle sales.”

Understood?

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Ott Ott on Aug 02, 2012

    This comment has nothing to do with this post. What the hell is up with the annoying ads popping up and trying to sell me an AirWick??? Not Cool!!!! Even as I type this comment the damn thing is starting up trying to sell me an AirWick yet AGAIN, AFTER I just clicked on the stupid thing to be quiet! Can TTAC moderate the ads that show up on their site as well, or just our comments? Anyway, thanks for letting me vent. K I'm good now.

  • Tikki50 Tikki50 on Aug 03, 2012

    Im more than a little concerned about these "deals" because with said deals, they essentially have broken the business model. Thus not metting expectations on profit to volume. Which then just reinforces the numbers we all just seen. the Big losses are hidden in more ways that thought. And GM will tarnish any model possible for the sake of a sale including any possible residule left. Just drop the price of the friggin car and call it done, geez. Otherwise your numbers are going to be across the board month over month. Some sanity is needed here.

  • Kwik_Shift_Pro4X Union fees and corruption. What can go wrong?
  • Lou_BC How about one of those 2 foot wide horizontal speedometers out of the late 60's Ford Galaxie?
  • Lou_BC Was he at GM for 47 years or an engineer for 47 years?
  • Ajla The VW vote that was held today heavily favored unionization (75/25). That's a very large victory for the UAW considering such a vote has failed two other times this decade at that plant.
  • The Oracle Just advertise ICE vehicles by range instead of MPG and let the market decide.
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