Volvo: No, Jacoby Will Not Run Opel

Bertel Schmitt
by Bertel Schmitt
“There is no substance behind the rumors about Stefan Jacoby leaving Volvo Car Corporation,” a spokesman for Volvo Cars told Reuters. He had to, because Sweden’s Dagens Industri named Jacoby as a candidate for the dangerous job as Opel CEO.Since Opel CEO Karl-Friedrich Stracke was fired by Dan Akerson last month, the ailing company had two interim CEOs, first Steve Girsky, then Thomas Sedran. Opel is looking for someone to fill the post more permanently. However, the posting is said to be lacking job security, and has a hard time attracting five star talent. Knowing the former Volkswagen of American CEO Jacoby, he would not have taken the Opel job even during the better days of the company.Naming Opel CEO candidates has become a sport of the auto press during the silly season. It looks like Sweden’s Dagens Industri simply wanted to bring fellow companies into play. Its second candidate is the former Saab and later GM executive Bo Andersson. He doesn’t need a new job, he is safely ensconced as CEO of Russia’s GAZ.Pretty strange, but working for a Chinese (Li Shufu, Geely) or Russian (Oleg Deripaska/BVasic Element) oligarch is said to be safer than working for Dan Akerson and GM.
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
6 of 7 comments
Next