PSA Suspends EV Order, Has Enough
In 2010, when everybody was going ecstatic about EVs, PSA Peugeot Citroen said to Mitsubishi: “send us some of your i-Mievs, with our badges. Say, 100,000 for starters.”
PSA sold them (as much as they could) as the Peugeot iOn and Citroen C-Zero, the first car that sounds like sugar-free soda-pop. Now, PSA picked up the phone, called Japan, and said: “Hold the i-Mievs! We have enough!”
PSA Peugeot Citroen suspended deliveries of electric cars made by Mitsubishi Motors “to avoid inventory build-up amid lower-than-expected sales,” The Nikkei [sub] reports.
Says a very diplomatic Nikkei:
“Plug-in electric vehicles haven’t seen the rapid uptake that some car makers had hoped, held back by their high cost, the lack of charging facilities and limited range of around 180 kilometers, although this is improving as the technology develops.”
The uptake was limited to 900 Peugeot iOns for the first six months, down 40 percent from the same period of 2011, and 1,200 Citroen C-Zeros, a far cry from the optimistic goals.
A PSA spokeswoman told The Nikkei that they are not giving up on the EVs, calling the delivery stop a “temporary adjustment.”