Porsche Chief: There Are Plans For Low Cost Porsche, But They Have Been Shelved For the Time Being
There had been consistent rumors of an entry-level Porsche, below the Boxster. Porsche CEO Matthias Müller discounted the rumors, again and again. Just to be sure, Müller denied rumors of a discount Porsche again today, but he also admitted that plans for a low price Porsche were not mere rumors. The plans exist. Somewhere on a shelf at Porsche.
In a few weeks, Porsche production will start in the former Karmann plant in Osnabrück. To celebrate this event, the Neue Osnabrücker Zeitung had a sit-down with Müller, and he said:
“Indeed, there were so such plans. There is precedence in Porsche’s history, the 550 was a very successful car. We would have to position this car below the Boxster, also when it comes to price. The question is, will the brand tolerate this? We think the danger of negatively impacting our brand is too big. Therefore, we shelved this project for the time being.”