July Sales: GM's Fleet Sinks, Toyota Victorious

Bertel Schmitt
by Bertel Schmitt
july sales gm s fleet sinks toyota victorious

U.S. domestic sales of GM are down 6.4 percent, while sales of bitter rival Toyota are up 26.1 percent. Or more, depending on how you look at it.

Toyota Motor Sales reported monthly sales of 164,898 units in July 2012, up 36.6 percent on a daily selling rate (DSR) basis and 26.1 percent on an unadjusted raw volume basis. Complete Toyota July sales chart here.

GM blames the disappointing results on diving fleet sales. Sales to rental fleet customers declined 41 percent. Fleet sales had been up 36 percent in June, which caused observers to suspect that fleet sales had been artificially shifted to June to “make” a good last month of the quarter. Now comes the price for goosing the numbers. Sales to GM’s retail customers declined 3 percent.

July Total SalesTotal Change vs. July 2011July Retail SalesRetail Change vs. July 2011CYTD SalesCYTD Change vs. 2011CYTD Retail SalesCYTD Retail Change vs. 2011Chevrolet138,942(6.8%)99,690(5.4%)1,100,6044.5%738,5053.0%GMC34,487(9.0%)27,560(5.6%)235,5284.5%194,3311.6%Buick14,391(14.7%)14,2742.0%104,589(5.3%)92,7431.5%Cadillac13,41720.7%11,99520.3%76,229(12.6%)72,077(4.7%)Total GM201,237(6.4%)153,519(3.2%)1,516,9502.7%1,097,6562.1%

Throughout the day, TTAC will keep an eye on July sales.

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7 of 44 comments
  • Raded Raded on Aug 01, 2012

    GM's current brand lineup is just confusing. I imagine Buick and Cadillac would be doing better if their former segment of retirees knew what they were buying. Seeing someone race a Cadillac around Monaco probably scares away more potential buyers than it attracts. Same with putting Shaq in a Buick. Make one sporty-luxury and one comfy-luxury and stick with it. Chevy's strategy of mixing Corvettes and Daewoos seems to be working. Use the Corvette and Camaro to keep the brand entertaining then shove people into Korean compacts when they come into the dealership.

  • Juniper Juniper on Aug 01, 2012

    Where is the Toyota data chart??

  • RobertRyan RobertRyan on Aug 01, 2012

    "Some forecasters I read think another bailout for GM is coming, unless some drastic changes are made. I, too, believe that GM needs to sell more product because even now what they sell is just not enough. It’s eerily similar to what happened prior to the bankruptcy; all those sales, and still not enough money to go around." GM has pulled out of the: Heavy Truck, MDT,Light Truck, Sports cars(Corvette is a NA phenomenon)SUVs(except a small CUV)globally. Their midsize Pickup sells very poorly indeed globally. They have problems.

    • See 2 previous
    • Highdesertcat Highdesertcat on Aug 02, 2012

      @highdesertcat Ford and Chrysler really are doing well in the market where they really need to make it, the North American market. Ford's innovation and execution is paying dividends across their product line, especially in the money makers like the F150, but to some extent also in the youth market, although I don't see too many people "drifting" in Ford products. Their best-selling F150 has hooked into the market that matters; those individuals who want to drive a full-size pickup truck because it is the "can-do anything, anytime, vehicle for the family", but don't want to lay awake nights worrying about what their next tankful of gas is going to cost. Two different V6s and competent V8s should accommodate just about all comers. Chrysler has got to be the wunderkind of this decade. The influence exerted by Daimler is paying off handsomely for Fiat and more people are willing to forgive Chrysler for their crap cars of the past. Word-of-mouth advertising is the best advertising there is and also travels faster than the speed of light. Since buying my wife a 2012 Grand Cherokee we have experienced the best Jeep we have ever owned. I dare say, it is as good as our 2008 Highlander is in fit, finish, ride and handling.

  • Oldyak Oldyak on Aug 02, 2012

    I`m afraid what most have said is true.... This company should have been allowed to fail and I`m sure we would have seen a better replacement!