Honda Publishes Cradle To Grave Greenhouse Gas Totals

Bertel Schmitt
by Bertel Schmitt

Honda says it is the world’s first car maker to disclose the totals of all greenhouse gas emissions caused globally during production and use of its products. In the fiscal year that ended March 31, 225.06 million tons of greenhouse gases were produced while making, using, an even disposing of Honda products, including motorcycles, power products, and cars.

During making of those products 4.2 million tons were created, or 1.9 percent of the total. By far the largest amount, 195.88 million tons, or 87 percent, are created while customers use Honda cars and motorcycles.

The estimates of greenhouse gas emissions were calculated in conformity with the Greenhouse Gas Protocol.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href=""> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href=""> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • 50merc 50merc on Aug 27, 2012

    This debate will never end. AGW is about the future, so unverifiable claims can be made. Statists such as socialists and similar rent-seekers love AGW because it is an excuse to take control of everything. (Yes, everything.) Modern-day Gnostics love AGW because it is the special knowledge that distinguishes them from the lumpen proletariat. Shallow thinkers love AGW because it raises their self-image. The media loves AGW because an anxious (about anything) public is a media-consuming public. Tax eaters love AGW because it is a lever to secure more attention and money. Con men love AGW because it makes money for them. (The skeptics have other ways to make a living.) Conspiracy theorists love AGW because it feeds their paranoia. Bottom line: Doom will always be just around the corner.

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    • KixStart KixStart on Aug 27, 2012

      And the Randian nutjobs hate it because it might require cooperation to keep civilization going, which interferes with their Superman fantasies. The entrenched industrial interests hate it because other industries could emerge and eclipse them over time. The fossil fuel industries hate it because it will erode their profits to charge them for the real costs of their product. In fact, the real scientific debate is OVER. Global temp is up in line with predictions made over 100 years ago by a guy named Arrhenius, a more detailed prediction by a guy named Callender working in the '30s and another prediction made in the '80's by a guy named Hansen. The physical properties of CO2 are well understood and the basic atmospheric physics are quite sound. At the most recent Fartland Institute "conference" on Global Warming (notable for its near total failure to attract speakers who actually do any kind of climate research), one speaker got up and actually made sense. He told the assembled Rightards that they should forget arguing the science and start engaging the debate on the plicy solutions. People who understand that ACC is real and a serious threat don't have a particular agenda for how CO2 is reduced, they just want action. The simplest way to do this is to tax carbon at the sources and let the free markets figure the rest of the solution out. No complicated rebates, no game-able CAFE regulations, no government-enforced restrictions on particular activities, just simple market pressure to find non-CO2 emitting ways to get things done. The longer you wait to do something about this, the more draconian the changes are going to have to be to achieve any kind of success and the more likely you are to have highly invasive totalitarian solutions enacted.

  • GS650G GS650G on Aug 27, 2012

    "In fact, the real scientific debate is OVER" Except for mistakes, omissions, and a few lies. Biggest contributor to the greenhouse effect is water vapor, so let's see a plan to eliminate that from the air.

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    • Icemilkcoffee Icemilkcoffee on Aug 27, 2012

      GS650G: You wrote 'Biggest contributor to the greenhouse effect is water vapor'. A warmer climate would necessarily have more water vapor in the atmosphere. If you believe water vapor is the biggest contributor to global warming, wouldn't that imply a positive reinforcing feedback loop? Whereby a warmer climate creates more water vapor, which in turn creates more warming, which creates more vapor, and so on. In other words, this feedback loop would make global warming far more severe than scientists realize today.

  • Mike Kelley Mike Kelley on Aug 27, 2012

    When you lefty greenies say "denialist", don't you really mean heretic?

  • Felis Concolor Felis Concolor on Aug 27, 2012

    How many CAGW advocates does it take to change a light bulb?