Big June New Car Sales Jump: Strong Month, Or Strong Will To Succeed?
Chrysler Group up 20 percent, GM up 16 percent, Toyota up 60 percent. Across the board sales up 22 percent (see table.)
June sales of new cars and trucks come in stronger than the cautious estimates of analysts. Why? America’s most successful sales predictor thinks everybody needed to “make that quarter.”
Edmunds Senior Analyst Michelle Krebs names the usual suspects:
“High auto sales volumes in June can be attributed to pent-up demand, some targeted incentive programs, low interest rates and falling gas prices. According to one of the latest consumer confidence surveys, consumers think now is a good time to buy a car, and they are finding deals on the 2012 model year vehicles that need to be cleared away.”
Her colleague, Edmunds Senior Analyst Jessica Caldwell has other suspicions:
“There was great pressure from automakers to close June strong, especially after the unexpectedly weak Memorial Day holiday weekend in May. It is the end of a quarter so undoubtedly they wanted to finish big. Two weak months in a quarter would make for unfavorable reporting.”
Table courtesy Automotive News [sub]
AutomakerJune 2012June 2011Pct. chng.6 monthBertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
More by Bertel Schmitt
Latest Car Reviews
Read moreLatest Product Reviews
Read moreRecent Comments
- Jalop1991 Way to bury the lead. "Toyota to offer two EVs in the states"!
- Jalop1991 I'm sorry, Dave. I'm afraid I can't do that.
- Jalop1991 We need a game of track/lease/used/new.
- Ravenuer This....by far, my most favorite Cadillac, ever.
- Jkross22 Their bet to just buy an existing platform from GM rather than build it from the ground up seems like a smart move. Building an infrastructure for EVs at this point doesn't seem like a wise choice. Perhaps they'll slow walk the development hoping that the tides change over the next 5 years. They'll probably need a longer time horizon than that.
Comments
Join the conversation
Poor quality hurt the Neon. Mr. Eaton said 'get them on the truck' and not caring if cheaper head gaskets fail. They assumed people would buy new bigger, more profitable Mopar if Neon broke down. Was the same school of thought on Vegas and Pintos. No, instead went to other brands.
Poor Suzuki. How much longer?