BMW Goes Super Aggressive In India

Faisal Ali Khan
by Faisal Ali Khan
bmw goes super aggressive in india

In my last post on TTAC, I wrote about how Mercedes-Benz, Audi and BMW are aggressively fighting for leadership in the luxury car market in India. This segment is just 20,000 units a year, but is expected to reach 1,50,000 units a year by 2020. Audi was breathing down the neck of BMW. However, BMW has bolstered its number one position with the launch of the F30 3-Series. The German automaker launched the new 3-Series in style, bringing in all the six generations of the 3-Series for the launch.

BMW has roped in Indian cricket superhero Sachin Tendulkar as the brand ambassador, who unveiled the car to the media. The new 3-Series is offered in 5 variants (4 diesel and 1 gasoline) across 2 engines – 320d and 328i. More variants of the 3-Series will be launched later. Even before launch, BMW had received 500 bookings for the car, which is not bad considering the 3-Series range starts at Rs. 28.9 lakhs ($ 52,300 + another $ 8000 for registration, insurance and road tax). The top of the line 3-Series (328i) is priced at Rs. 37.9 lakhs ($ 68,600).

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  • Its_Magic Its_Magic on Jul 29, 2012

    The Audi Q7 V12 TDI is no longer in production. Audi stopped building the V12 TDI engine. So this car won't be coming to India.

  • BrentNelson BrentNelson on Aug 06, 2012

    Like USA , in India BMW can make his big spot on car market. But they have to be aggressive to capture market. In India sport cars market is still in growing mode . If BMW enters in this time in market they can cover a lot of part of India. Most of young peoples choice is racing car or sport car so If BMW become aggressive that will be beneficial for them.

  • Art Vandelay Dodge should bring this back. They could sell it as the classic classic classic model
  • Surferjoe Still have a 2013 RDX, naturally aspirated V6, just can't get behind a 4 banger turbo.Also gloriously absent, ESS, lane departure warnings, etc.
  • ToolGuy Is it a genuine Top Hand? Oh, I forgot, I don't care. 🙂
  • ToolGuy I did truck things with my truck this past week, twenty-odd miles from home (farther than usual). Recall that the interior bed space of my (modified) truck is 98" x 74". On the ride home yesterday the bed carried a 20 foot extension ladder (10 feet long, flagged 14 inches past the rear bumper), two other ladders, a smallish air compressor, a largish shop vac, three large bins, some materials, some scrap, and a slew of tool cases/bags. It was pretty full, is what I'm saying.The range of the Cybertruck would have been just fine. Nothing I carried had any substantial weight to it, in truck terms. The frunk would have been extremely useful (lock the tool cases there, out of the way of the Bed Stuff, away from prying eyes and grasping fingers -- you say I can charge my cordless tools there? bonus). Stainless steel plus no paint is a plus.Apparently the Cybertruck bed will be 78" long (but over 96" with the tailgate folded down) and 60-65" wide. And then Tesla promises "100 cubic feet of exterior, lockable storage — including the under-bed, frunk and sail pillars." Underbed storage requires the bed to be clear of other stuff, but bottom line everything would have fit, especially when we consider the second row of seats (tools and some materials out of the weather).Some days I was hauling mostly air on one leg of the trip. There were several store runs involved, some for 8-foot stock. One day I bummed a ride in a Roush Mustang. Three separate times other drivers tried to run into my truck (stainless steel panels, yes please). The fuel savings would be large enough for me to notice and to care.TL;DR: This truck would work for me, as a truck. Sample size = 1.
  • Ed That has to be a joke.