BMW Goes Super Aggressive In India
In my last post on TTAC, I wrote about how Mercedes-Benz, Audi and BMW are aggressively fighting for leadership in the luxury car market in India. This segment is just 20,000 units a year, but is expected to reach 1,50,000 units a year by 2020. Audi was breathing down the neck of BMW. However, BMW has bolstered its number one position with the launch of the F30 3-Series. The German automaker launched the new 3-Series in style, bringing in all the six generations of the 3-Series for the launch.
BMW has roped in Indian cricket superhero Sachin Tendulkar as the brand ambassador, who unveiled the car to the media. The new 3-Series is offered in 5 variants (4 diesel and 1 gasoline) across 2 engines – 320d and 328i. More variants of the 3-Series will be launched later. Even before launch, BMW had received 500 bookings for the car, which is not bad considering the 3-Series range starts at Rs. 28.9 lakhs ($ 52,300 + another $ 8000 for registration, insurance and road tax). The top of the line 3-Series (328i) is priced at Rs. 37.9 lakhs ($ 68,600).
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The Audi Q7 V12 TDI is no longer in production. Audi stopped building the V12 TDI engine. So this car won't be coming to India.
Like USA , in India BMW can make his big spot on car market. But they have to be aggressive to capture market. In India sport cars market is still in growing mode . If BMW enters in this time in market they can cover a lot of part of India. Most of young peoples choice is racing car or sport car so If BMW become aggressive that will be beneficial for them.