Opel Commemorates May 8th With A Slow Strip

by Bertel Schmitt

Published: May 2nd, 2012

While other car companies are perfecting the art of the slow on-line strip-tease of their car pictures, over in Germany, GM’s Opel does a slow reveal of a name.

Opel asks everybody to “get ready for May 8th, when we will announce the true name of our latest model.” Of course, the disrobing of the name has its own Facebook page. Observers think the soon-to-be-named car is the Opel Junior, Opel’s answer to BMW’s Mini, or Fiat’s 500. Two problems:

Since when is Junior allowed into a strip club?
May 8th is remembered in Germany for when they lost the war.

#BertelSchmitt #Germany #Junior #Ople

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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