#junior

Today, Opel revealed the real name of its Junior. Via Facebook. Everybody, say Hallo to Adam. Give that boy an apple!

While other car companies are perfecting the art of the slow on-line strip-tease of their car pictures, over in Germany, GM’s Opel does a slow reveal of a name.

It hasn’t been much of a secret that Opel is working on a small car, called the Junior, to take on BMW’s Mini, or Fiat’s 500. As a matter of fact, Opel had been working on the Junior since 1982. Way back when, the interior of the Junior had been designed by a new arrival in Rüsselsheim, a freshly graduated Chris Bangle. People who expected to see a Junior in Geneva were disappointed. Instead,”General Motors will launch its new small car, the Junior, at the Paris show next autumn,” just-auto was told in Geneva.

The bigger news: The Junior “will be strictly for Europe and unable to challenge the global success of the Mini, or take on the Fiat 500 in America, engineering head Rita Forst admitted” to just-auto.

The interesting part is the alleged why.