Lexus Moves Production Closer To China

That Lexus will come out with a new ES Hybrid, dubbed the ES300h, is no secret. Being an entry level Lexus, it has to watch its price point. It also has to contend with the high yen, most of the Lexi are exported. The Nikkei [sub] thinks it know how Toyota will solve this dilemma, at least partially. Toyota will make the ES300h on the Japanese island of Kyushu, “taking advantage of the site’s proximity to Asian suppliers of low-cost parts,” The Nikkei says.

“Asian suppliers of low cost parts” usually is code for China. Indeed, Toyota could be saying: “If we don’t go all the way to China, we might as well go halfway.” Kyushu sits midway between Tokyo and Shanghai. Other companies, such as Nissan, already make use of the strategic location.
Not only is Kyushu just short container hop across the sea to parts suppliers, it also is what the Nikkei calls “a convenient base for exporting to the growing Asian automobile market.”
Latest Car Reviews
Read moreLatest Product Reviews
Read moreRecent Comments
- Dukeisduke The wheelcovers with all the little round holes are from Pontiac, like the Catalina.
- DungBeetle62 "Mark III would make its branding as exclusive as possible... " Meanwhile, 40 years on down the road every single Lincoln product was "MK _____"
- FreedMike It is kind of refreshing to see an off-roader that is focused on the basics of off-roading, versus convincing its’ owner that he’s the real-life incarnation of the Punisher, and the owner of the largest penis in human history.
- FreedMike I’m for pretty much anything that goes fast. The more, the merrier.
- ToolGuy 16.9 gallon fuel tank (~15 usable in the real world) combined with abysmal fuel economy means the range of your girlfriend's EV will look pretty good by comparison. 😉
Comments
Join the conversation
Assembling in China is the easy part, but the politics is not. Remember Toyota has two “girlfriends” in China – FAW and GAC – both powerful state-owned groups, with the former being much more politically connected with Beijing. Toyota is trying to keep a delicate balance between these two, since both wants a piece of the Lexus pie, and Toyota doesn’t want to make either grumpy. In contrast, Nissan has a much simpler relationship since she is only dating Dongfeng ;)
Don't they already build the ES or did in the past at Kyushu? They plan to build ESs at Guangzhou in 2016. that's more newsworthy. This seems like just some shifting of production plants within Japan. If you think this is a newsworthy step to overcome 8X JPY/USD, I don't get why. Looks more like the reposting of non-meaningful info without sniff tests similar to what you guys take shots at other sites for doing.