Lexus Moves Production Closer To China
That Lexus will come out with a new ES Hybrid, dubbed the ES300h, is no secret. Being an entry level Lexus, it has to watch its price point. It also has to contend with the high yen, most of the Lexi are exported. The Nikkei [sub] thinks it know how Toyota will solve this dilemma, at least partially. Toyota will make the ES300h on the Japanese island of Kyushu, “taking advantage of the site’s proximity to Asian suppliers of low-cost parts,” The Nikkei says.
“Asian suppliers of low cost parts” usually is code for China. Indeed, Toyota could be saying: “If we don’t go all the way to China, we might as well go halfway.” Kyushu sits midway between Tokyo and Shanghai. Other companies, such as Nissan, already make use of the strategic location.
Not only is Kyushu just short container hop across the sea to parts suppliers, it also is what the Nikkei calls “a convenient base for exporting to the growing Asian automobile market.”
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Assembling in China is the easy part, but the politics is not. Remember Toyota has two “girlfriends” in China – FAW and GAC – both powerful state-owned groups, with the former being much more politically connected with Beijing. Toyota is trying to keep a delicate balance between these two, since both wants a piece of the Lexus pie, and Toyota doesn’t want to make either grumpy. In contrast, Nissan has a much simpler relationship since she is only dating Dongfeng ;)
Don't they already build the ES or did in the past at Kyushu? They plan to build ESs at Guangzhou in 2016. that's more newsworthy. This seems like just some shifting of production plants within Japan. If you think this is a newsworthy step to overcome 8X JPY/USD, I don't get why. Looks more like the reposting of non-meaningful info without sniff tests similar to what you guys take shots at other sites for doing.