Gleanings Of The 2010 Beijing Auto Show: Breasts Draw Reprimand, Ears Cool

Bertel Schmitt
by Bertel Schmitt

Beijing authorities have slapped organizers of the 2012 Beijing Auto Show with a “serious reprimand” for featuring scantily-clad models.

Beijing’s Capital Ethics Development Office said that the revealing clothing of some models at the 2012 Beijing International Automotive Exhibition has had a “negative social impact,” the state-owned news agency Xinhua reports. The ethics office criticized the “vulgar publicity” surrounding the models.

Says the government wire:

“The statement is believed to be referring to several widely forwarded photos of Gan Lulu, a controversial Internet celebrity, and Li Yingzhi, a BMW model, wearing a deep v-cut top and a skimpy diamond-studded dress, respectively.”

Online commenters labeled the event as “a breast exhibition with many famous cars.”

In fulfilling its reporting duty, the state-owned news agency runs a picture gallery with high-res examples of the most vulgar pictures.

No reprimand was issued for the showing of protruding ears.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href=""> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href=""> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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3 of 23 comments
  • Philadlj Philadlj on Apr 30, 2012

    A fashion designer friend of mine would probably like a lot of these outfits. Like the costumes of "Star Trek" in the sixties, most of them appear to show far more than they actually do. With females comprising only 48% of the PRC's population, odds are the vast majority of these booth professionals are already spoken for.

  • Lorenzo Lorenzo on Apr 30, 2012

    Well, no belly buttons were showing, so what's the problem?

  • VoGhost Key phrase: "The EV market has grown." Yup, EV sales are up yet again, contrary to what nearly every article on the topic has been claiming. It's almost as if the press gets 30% of ad revenues from oil companies and legacy ICE OEMs.
  • Leonard Ostrander Daniel J, you are making the assertion. It's up to you to produce the evidence.
  • VoGhost I remember all those years when the brilliant TTAC commenters told me over and over how easy it was for legacy automakers to switch to making EVs, and that Tesla was due to be crushed by them in just a few months.
  • D "smaller vehicles" - sorry, that's way too much common sense! Americans won't go along because clever marketing convinced us our egos need big@ss trucks, which give auto manufacturers the profit margin they want, and everybody feels vulnerable now unless they too have a huge vehicle. Lower speed limits could help, but no politician wants to push that losing policy. We'll just go on building more lanes and driving faster and faster behind our vehicle's tinted privacy glass. Visions of Slim Pickens riding a big black jacked up truck out of a B-52.
  • NotMyCircusNotMyMonkeys dudes off the rails on drugs and full of hate and retribution. so is musky.