Audi's North American Factory Could Be Decided On April 18th

Derek Kreindler
by Derek Kreindler
audi s north american factory could be decided on april 18th

With a meeting for Volkswagen’s supervisory board looming on Wednesday, a decision regarding Audi’s newest North American factory will likely be made. Two choices are available, but the key word seems to be North America.

As previously reported, Audi is looking to build a plant in Mexico. Reports say that Volkswagen’s Chattanooga factory was being touted by VW as an ideal solution. But resistance from within Audi led to the Mexico proposal, for a distinct factory that would start off with production of the Q5 in 2015.

No choice has been decided upon, but the scuttlebutt seems to be that Mexico will win out. Chattanooga’s factory is well regarding by VW’s top execs, but Audi likes to do things Audi’s way, and it looks like they’ll succeed yet again.

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9 of 17 comments
  • Hildy Johnson Hildy Johnson on Apr 13, 2012

    Ontario could do with a shot in the arm, but unfortunately that won't happen with the strong Canadian dollar. Anyway, the whole point of VW's Chattanooga exercise was to demonstrate a commitment to the U.S., to no? With Audi's higher profit margins, it should be a no-brainer to either go to Chattanooga or find another location in the U.S.

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    • 28-Cars-Later 28-Cars-Later on Apr 14, 2012

      Chattanooga is the logical choice for North America. Why on Earth you take your already overpriced premium brand to Mexico to save a few bucks is mindboggling. They must think 'hey we've hooked Gen Y so lets just shove garbage up their tailpipes because they'll buy it for image'. I'm not anti VAG but if they go there I hope it blows up in their faces.

  • SalMon SalMon on Apr 13, 2012

    VAG evidently did not perform a market study before committing a billion dollars to a new plant in Mexico, nor have Honda, Mazda and Toyota. You should all alert VAG about your concerns. I'm sure they'll appreciate your knowledgeable input.

    • Landcrusher Landcrusher on Apr 14, 2012

      The A5 in my garage is less than a month old. I would not have bought it if it were made in Mexico unless I had several years of data proving me wrong. I am their demographic. There are 4 Audis less than a year old on my block with our A5 being the cheapest (S5, Q7, A7). We actually do have reasonably smart folk here. Perhaps most Audi buyers don't know or care about origin, but enough know someone who does know and care that it would switch them away in many cases. Audi of all companies should know perception trumps reality.

  • Speed Spaniel Speed Spaniel on Apr 13, 2012

    Other than bananas, I wouldn't buy anything from a third world country.

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    • Landcrusher Landcrusher on Apr 13, 2012

      @seth1065 Dude, are you kidding. Who eats seafood without knowing where it's from? Mexican seafood is fine anyway. They also have some of the best guys at all sorts of things that we don't do anymore. I would bet that car designed to be built in places like Mexico can be better as the examples above, but if its not designed with the work force in mind? No. Anyone think they will design Audis that way? Even if they do...

  • 77MGB 77MGB on Apr 13, 2012

    My only experience with Puebla VW's was a 1998 GTI-VR6, which I bought new after graduating from school and getting my first real job. It was an interesting, yet tragic, car in that the german-made powertrain was absolutely bulletproof, while the entire remainder of the vehicle was total crap. Although it isn't fair to make generalizations based on a single vehicle experience, if Audi starts making cars there I can't help but expect they'll be just like my old GTI.