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2012 Beijing Auto Show: Chrysler Knows Its Target Group

by Bertel Schmitt
(IC: employee)
April 23rd, 2012 1:25 PM
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This time truly imported from Detroit: The Chrysler 300 Ruyi. A 300C, adapted to Chinese tastes. Still called a concept.
Published April 23rd, 2012 1:25 PM
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如意 ? That means "Wishful". 乳液? that's: "emulsion" 如一? "as one".
I'm curious if Chinese people are offended by the fact that Chrysler associates screaming warriors with China's population still...
The words say 'freedom' but the man looks to be rather severely constipated.
Well they substituted gold trim for Chrome trim. Chinese are definitely more in favor of Gold. Now all they need is a Chinese red color for the interior and they'd be set.