Prepare For Years Of Hemmorhage: Opel In No Hurry To Stop The Bleeding

Bertel Schmitt
by Bertel Schmitt

If you are anxious to hear what Opel is going to do to stop the bleeding of money (just in case you are holding GM stock,) then you need a lot of patience. GM Europe CEO Karl-Friedrich Stracke thinks he might have a plan within two to three months. He might have a plan. Setting the plan in motion may take longer.

“Two to three months I think we need for sure before we can speak more precisely on further details,” Stracke told just-auto. Incredulous, just-auto called Opel in Germany, where a spokesman confirmed the apparent lack of urgency. Rüsselsheim says that “a rough timetable is being worked on.”

Remember: In February, Stracke said he expected and agreement with the unions in “a couple of months.” Now, he wants to have a plan some time in summer.

Last year, Opel lost a jumbo-sized $747 million. Nobody seems to be in a big hurry to plug the huge hole through which Opel loses money that GM makes elsewhere. This year, the losses might be higher. Karl-Friedrich Stracke did not want to make a prognosis in Geneva, and blamed the Euro crisis. At the same time, BMW, Daimler, Audi, Volkswagen silently wish the Euro crisis will continue: With a low Euro, their exports and foreign earnings will continue to produce bigger profits. Opel has been mostly kept out of the lucrative emerging markets. After Mercedes and BMW had reported record sales, Audi today said it is “well on its way” to achieving record car sales in the first quarter. Audi’s deliveries to customers rose 16.6 percent in February. Little BMW today announced a $9.8 billion pre-tax profit for 2011, well ahead of giant GM’s $7.2 billion pre-tax profit. You won’t hear any of them complain about a crisis.

There isn’t much Stracke can do. Contracts with the unions forbid further plant closings or firings until 2014. A breach of these contracts could become immensely expensive. The GM-PSA alliance buys Stracke time. He can wait until Detroit and Paris come to terms. Common PSA-GM models can’t be expected before 2016, at the earliest.

Years of losses are assured. Even Dan Akerson is convinced of that. “I think it’ll be a good year or two before we can achieve profitability in Europe again,” Akerson said yesterday in San Francisco.

Any hope for government aid would be futile. Ever since the abortive sale of Opel, Berlin does not have much sympathy for Opel. Now, a dead Opel seems like the solution for too much European capacity.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Lynn Ellsworth Lynn Ellsworth on Mar 08, 2012

    What is the difference between a Stadt and a Staat? Over the years haven't several US and foreign auto manufacturers established design and engineering offices in California? How have they worked out? Would Opel engineers like to move to California?

  • Inside Looking Out Inside Looking Out on Mar 11, 2012

    As far as a remember Opel always made rental grade cars - German equivalent of Chevrolet. Now there is a Chevrolet as a GMs world brand. Who needs Opel? It cannot compete with BMW or Audi. Audi always charged more for their cars than Opel and for good reason. Ford? Yeah but how about Chevrolet? And Ford is still better (and to good degree) than Opel. If Opel goes global Chevrolet will kill it. So it will not happen. The plan was to make it premium. But then there is Buick. Would buy Opel rather than Buick? I do not think so so. So what left - to make it Germany-only equivalent of Buick. But it has no reputation of being premium car. Buick at least always made premium cars. And how you can have premium brand in Europe if there is already Cadillac, which is RWD which premium car should have. Simply put it - nobody really needs Opel. Just rename Opel engineering center Chevrolet and sell Opel to Russian mobsters or Chinese. Nobody is going to cry after Opel. Ford calls German Ford - Ford why GM cannot not call Opel Chevrolet?

  • Rochester I'd rather have a slow-as-mud Plymouth Prowler than this thing. At least the Prowler looked cool.
  • Kcflyer Don't understand the appeal of this engine combo at all.
  • Dave M. This and the HHR were GM's "retro" failures. Not sure what they were smoking....
  • Kcflyer Sorry to see it go. The interior design and color options in particular are rare in the industry
  • Wolfwagen Here is my stable. not great not bad I try to do as much as possible. I work for an Aftermarket automotive parts company so I can get most parts at a discount.i try to do as much of my own work as possible. My wife hates that I spend time and money fixing the vehicles but she doesn't want car payments either so...2019 VW Atlas 50K (wife's) Only issues so far were Brakes and normal maintenance.A Bad Cat Converter which was covered and a replacement of the rear bank head gasket which was a manufacturing defect due to improper torquing at the factory. All under warranty2003 Saab 9-5 Arc Wagon (my DD) 116 K picked up used last year. Replaced Struts, brakes, hatch struts, motor mounts, D/S swaybar link, Timing belt, water pump and thermostat Power steering pump Fuel pump, Both Front window regular rollers, Heater core and cabin air filter. Oil and transmission changes. Love the car but Saab/GM packaging is a nightmare.2005 Cadillac Deville (former DD now Son # 1 DD) picked up used 5 years ago with only 47K now 83K Plugs, coils, P/s pump, Water pump, hoses, P/S lines (mechanic job) evap valve, brakes, Front brake calipers and rear brake calipers. Currently has oil pan gasket leak - looking to have a mechanic do that2009 Mini Cooper (Daughters dd)picked up 2 years ago 67K Brakes and thermostat house to clear check engine light2001 Mazda Tribue (Son#2 dd) 106K picked last summer after he severely damaged a 2004 Hyundai accent. Oil changes
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