F-Bomb Flies From Ford's Fields

Derek Kreindler
by Derek Kreindler

An Automotive News story today reported on an incredible – dare I say, game changing – method of corporate governance over at Ford; swearing at, and attempting to physically attack your co-workers!

According to a new book titled American Icon, which details Ford’s turnaround since 2006, CFO Don Leclair insisted that the advertising budget for Ford’s “Bold Moves” ad campaign be cut further. AN outlines the exchange below

“When you run the f–king business, you can do it,” Fields responded to Leclair, Hoffman wrote. “But you don’t run it. You’re the CFO. So, I’ll take your counsel, but that’s it.”

Leclair then shouted, “You’re going to do this,” Hoffman wrote, adding: Fields leapt out of his chair screaming, “I’m tired of this bulls—!”

Fields was “halfway across the table” when Bill Ford, then the automaker’s CEO, grabbed him, according to Hoffman. “Cut it out,” Ford said, according to Hoffman’s book

A look at Ford’s org chart shows that Fields and Leclair are on the same level, which makes Fields’ statement regarding running “the f—king business” all the more puzzling. Leclair, as CFO, would probably be a greater asset to Ford than a fungible marketing wonk like Fields, and if this were a conventional work place, Fields probably would have been fired for this kind of behavior. Leclair apparently blocked other moronic marketing department schemes like offering carbon offsets along with the purchase of a Ford vehicle because they were deemed to be the 21st century secular liberl version of buying indulgences from the Church too expensive.

It’s worth noting that at the same time, Fields was criticized for using the company jet to fly home to Florida, at a cost of $18,000 each week at the same time that the Leclair incident, and the shedding of tens of thousands of hourly workers was occurring.

For a breathless rimjob of Fields dubious actions an alternate view on the events, and Fields suitability as Ford’s future CEO, check out Jalopnik’s own piece on the matter.

Derek Kreindler
Derek Kreindler

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  • Jimmyy Jimmyy on Mar 03, 2012

    Back in the 90s, when I graduated from UM Ann Arbor with an engineering degree and an MBA, Ford offered me a job. I turned it down and headed for wall street. Many I went to college with took the Ford offer, and have been miserable ever since. As far as I can tell, they never cracked the 200K mark. At this point, they are in their late 30s, and no one wants to hire an auto engineer. They just hope they make it to retirement. Best decision of my life.

    • See 4 previous
    • Robert.Walter Robert.Walter on Mar 15, 2012

      @SCE to AUX Actually, ford did try this up or out strategy, ranking employees as A, B, or C, only problem was the program seemed to be throwing out mostly older people even though they tried to balance this, and the whole experiment resulted in a nervous and demoralized staff as well as a number of lawsuits. In the end, Jac Nasser was forced to give up this lousy idea.

  • Obruni Obruni on Mar 03, 2012

    topping out at $200k in NYC or SF Bay could be frustrating depending on your tastes. topping out at $200k in the Detroit Metro area sounds pretty good to me, however. and there are plenty of Europeans, including bankers, that would kill for €200k a year.

  • Jeff JMII--If I did not get my Maverick my next choice was a Santa Cruz. They are different but then they are both compact pickups the only real compact pickups on the market. I am glad to hear that the Santa Cruz will have knobs and buttons on it for 2025 it would be good if they offered a hybrid as well. When I looked at both trucks it was less about brand loyalty and more about price, size, and features. I have owned 2 gm made trucks in the past and liked both but gm does not make a true compact truck and neither does Ram, Toyota, or Nissan. The Maverick was the only Ford product that I wanted. If I wanted a larger truck I would have kept either my 99 S-10 extended cab with a 2.2 I-4 5 speed or my 08 Isuzu I-370 4 x 4 with the 3.7 I-5, tow package, heated leather seats, and other niceties and it road like a luxury vehicle. I believe the demand is there for other manufacturers to make compact pickups. The proposed hybrid Toyota Stout would be a great truck. Subaru has experience making small trucks and they could make a very competitive compact truck and Subaru has a great all wheel drive system. Chevy has a great compact pickup offered in South America called the Montana which gm could make in North America and offered in the US and Canada. Ram has a great little compact truck offered in South America as well. Compact trucks are a great vehicle for those who want an open bed for hauling but what a smaller more affordable efficient practical vehicle.
  • Groza George I don’t care about GM’s anything. They have not had anything of interest or of reasonable quality in a generation and now solely stay on business to provide UAW retirement while they slowly move production to Mexico.
  • Arthur Dailey We have a lease coming due in October and no intention of buying the vehicle when the lease is up.Trying to decide on a replacement vehicle our preferences are the Maverick, Subaru Forester and Mazda CX-5 or CX-30.Unfortunately both the Maverick and Subaru are thin on the ground. Would prefer a Maverick with the hybrid, but the wife has 2 'must haves' those being heated seats and blind spot monitoring. That requires a factory order on the Maverick bringing Canadian price in the mid $40k range, and a delivery time of TBD. For the Subaru it looks like we would have to go up 2 trim levels to get those and that also puts it into the mid $40k range.Therefore are contemplating take another 2 or 3 year lease. Hoping that vehicle supply and prices stabilize and purchasing a hybrid or electric when that lease expires. By then we will both be retired, so that vehicle could be a 'forever car'. And an increased 'carbon tax' just kicked in this week in most of Canada. Prices are currently $1.72 per litre. Which according to my rough calculations is approximately $5.00 per gallon in US currency.Any recommendations would be welcomed.
  • Eric Wait! They're moving? Mexico??!!
  • GrumpyOldMan All modern road vehicles have tachometers in RPM X 1000. I've often wondered if that is a nanny-state regulation to prevent drivers from confusing it with the speedometer. If so, the Ford retro gauges would appear to be illegal.
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