Walking The Tokyo Motor Show With Nissan's Enfant Terrible

Bertel Schmitt
by Bertel Schmitt

Checking out the competition has a great tradition at auto shows. Executives usually try to avoid doing it in front of rolling cameras. They don’t want to end up like Volkswagen’s Winterkorn, who immortalized himself in his “Da scheppert nix” candid camera video, while admiring the non-rattling steering column of the latest Hyundai.

Now imagine the dropped jaws at Nissan when the crew at Nissan’ Global Media Center floated the crazy idea to have their own walk around of the Tokyo Motor Show, and to – gasp – say good things about the competition?

They found one executive who is always good for crazy ideas: Francois Bancon. Bancon is officially „Deputy Divisional GM for Product Strategy” at Nissan. In truth, the consummate Frenchman and enfant terrible of Yokohama is chief designer chez Nissan. Being around him is always good for a laugh, a tidbit of previously unpublished news, or, all of the above and a great dinner.

Who would be better suited as a tour guide than debonair Bancon? Using competitors’ cars as examples, he shows where the industry is going. Or could be going.

Bancon on Toyota’s Aqua (Prius C):

“This is interesting. You know that Honda launched the Insight some years ago with a very attractive price with the hybrid system. And, of course, Toyota will never accept that anyone is better than them in the hybrid category and this is the answer. It’s a compact car, about 4.1 meters [in length] targeting a price tag of about 1.5 or 1.6 million yen, which is really impressive. And I’m not sure they’re going to make any money out of this, but, anyway, this is Toyota.”

Bancon on Toyota’s FT-EV III:

If you remember, well, some years ago, Toyota was explaining that EV would never work because the only solution is a hybrid. So, they now have EV all over the place, starting with iQ, which is an existing model – 3 meters long, which is sold in Europe, Japan, and I think that’s it for now. And they have now an EV version. Nothing special. We were also playing in this category with some product to come. The idea is to make EV affordable for everyone, for the urban environment. “

Bancon on Toyota’s 86 Hachiroku:

“The 86 was 30 years ago a kind of emblem of the sports car by Toyota – an affordable sports car. So they made a deal with Subaru to supply the four-cylinder flat architecture, and they came up with this car – which is, I have to say, well done – for the four-cylinder rear-wheel drive about 200 horsepower. It’s a good initiative… in terms of communicating the brand of Toyota back to some sports car heritage.”

Bancon on Volkswagen’s Cross Coupé:

“This is a concept car made by Volkswagen, the so-called Cross Coupé. This is interesting – a kind of crossover between Juke and Qashqai. And with a kind of new design execution, which somehow has some inspiration from what Land Rover did recently on a compact crossover story. I think that should work. Obviously, this is for Europe and a little bit for Japan. Now, will Volkswagen be able to deliver on cost and price? That may be the next challenge for them. But the idea is interesting.”

Tomorrow: Bancon talks nicely about Honda, Suzuki and Mercedes-Benz.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Vance Torino Vance Torino on Dec 07, 2011

    "Nix" not "Nichts"... because he's Bavarian. (Ok, Baden-Wurttemberg is just next door). Ya'll know they jaw different down south? Goes with the lederhosen and beer.

  • Bertel Schmitt Bertel Schmitt on Dec 08, 2011

    It's always amazing where these discussions lead. This time: Much ado about nix.

    • Athos Nobile Athos Nobile on Dec 08, 2011

      I have read other posts made by you and the response has been similar. And it's not lack of quality. I love this kind of interview, sadly I can't see many videos at home ATM. These guys are the ones seeing where the industry is going, and whatever info they give is gold. I bet the "juicy" stuff is reserved for a good dinner.

  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
  • FormerFF We bought three new and one used car last year, so we won't be visiting any showrooms this year unless a meteor hits one of them. Sorry to hear that Mini has terminated the manual transmission, a Mini could be a fun car to drive with a stick.It appears that 2025 is going to see a significant decrease in the number of models that can be had with a stick. The used car we bought is a Mk 7 GTI with a six speed manual, and my younger daughter and I are enjoying it quite a lot. We'll be hanging on to it for many years.
  • Oberkanone Where is the value here? Magna is assembling the vehicles. The IP is not novel. Just buy the IP at bankruptcy stage for next to nothing.
  • Jalop1991 what, no Turbo trim?
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