New Trends In Far Eastern Management: Evil Knievel CEOs

Bertel Schmitt
by Bertel Schmitt
new trends in far eastern management evil knievel ceos

Automotive News Europe [sub] spotted a new trend in Tokyo: Daredevil CEOs:

“On Nov. 27, Toyota boss Akio Toyoda wowed a crowd of spectators in Japan by racing through a lineup of Lexus LFA supercars in the new Toyota 86 sporty coupe. One day later, Honda CEO Takanobu Ito hopped on a Honda MotoGP racing motorcycle and blasted around the company’s Twin Ring Motegi racetrack.”

Actually, the industry rag should know that Akio Toyoda is an active racer, under the nome de plume “Morizou,” he races for Team Gazoo. He is also a feared testdriver.

Automotive News’ Tokyo correspondent Hans Greimel even scored a ride-along with Toyoda.

But what about Carlos Ghosn? We know that he privately drives a GT-R to go fast, and a Leaf to go shopping. So will there be any stunts from him? Automotive News Europe doesn’t know either:

“No word yet on whether Nissan CEO Carlos Ghosn plans to jump 10 buses in a Leaf, but don’t rule it out before the show wraps up Dec. 11.”

Fat chance. Ghosn left Tokyo and Yokohama right after the press days. Jump officially ruled out. When Ghosn wants to fly, he simply flaps his wings.

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  • Herb Herb on Dec 08, 2011

    The more Toyodas, Uhlenhauts at the top the better for car companies.

  • Plribault Plribault on Dec 08, 2011

    Former Honda president, Takeo Fukui, made his early career in the motorbike division at Honda and yet pushed for Honda F1 return and got to test drive the F1 car. Current Honda president, Takanobu Ito, did development work on the NSX and yet rides the MotoGP machine after also riding from Tokyo to damaged Tohoku Honda units on his personal bike just after the 3/11 earthquake. Go figure. Also, Carlos Ghosn might not spend his week-ends in nomex overalls, but his sidekick ex-Nissan vice-prez and current Renault honcho Carlos Tavares does. He was at Fuji last Saturday test driving the current Nissan race cars (in the rain) as he does every year. Put those guys in their own company machines (Japanese Super GT Lexus, Honda and GT-R would do nicely) and let's have a (real, 200 mph in the straights) race. Doesn't matter who wins, that would make for some great PR for the Japanese auto industry.

  • Theflyersfan They might not be convertible friendly, but if they work on getting the last of the winter crud off of the car during the first spring wash, it's worth its weight in gold. So many of the self-serve car washes seem to have some kind of mechanical problem with one of the nozzles, or out of some chemicals - want to do that at home.
  • Bill Wade It's worked perfectly for me. Google maps is quite good and music streaming is flawless.
  • TheEndlessEnigma How much is TTAC getting from the Amazon referral links? Once again, nice ads camouflaged as an article.
  • Prabirmehta Great review! Brought back memories of my 2005 Z4 - loved it! I recently drove the 2023 Z4 and it felt similar in many ways to my 2005 (despite the much nicer and updated interior). Now your review has me rethinking whether to buy another one? :)
  • Haruhi Where’s this exact location
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