Black Is Dead: China Introduces Colored Tires

Tycho de Feyter
by Tycho de Feyter
black is dead china introduces colored tires

TTAC readers certainly were fascinated with the fascination with white wall tires on the part of the Chinese military (the white is just painted on, don’t worry, and the paint easily comes off.) Now for something REALLY whacky:

What about pink tires under your pink Ferrari California? In China, this is made possible by Double Star Tires from the great city of Qingdao in Shandong province. Double Star developed a patented process to make tires in any color. Fittingly, this new product is called ‘Rainbow.’ The bonbon-colored tires will hit the market soon and likely with great success. At least in China.

Here, the colored tires come down the production line. Double Star sees many possibilities. Apart from adding some color to the otherwise average automobile, there could be green tires for the military, red for the fire department, yellow for school buses. You get the idea. It is not yet clear how much a set of pinkies will cost. Double Star only said the colored tires will be ‘slightly more expensive’ than standard black.

This should be a very popular color in China.

Bright yellow, green and pink at a trade show. Quite a contrast to the uniform color of the uniforms.

I think this is a great idea. Next step is to make tires with more than one color, or fluorescent colors, or some truly rainbow-tires, or pink with white dots, or tires with cartoons on it. Hello Kittie tires? Rainbow tires for, you know?

China, the land of opportunity.

Dutchman Tycho de Feyter runs Carnewschina, a blog about cars in China, from Beijing, China. He also collects die-cast models of Chinese cars.

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  • BingoUsedTires BingoUsedTires on Dec 23, 2012

    Since I deal with used tires predominantly I'm interested in the tire characteristics as mentioned in some of the earlier posts. How does the color additive affect the major tires property characteristics as compared to the standard black carbon tires? As a special order item, I would think there is a market out there for tricked out cars. Moe -

  • Mr. Edward Mann Mr. Edward Mann on Jan 10, 2013

    How about tye-dye tires? Could those be popular?

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