By on November 2, 2011

Did you think $27k was a steep ask for a non-premium-brand compact car? How does a $40k Focus grab you? That’s a good four grand over what Nissan wants for a Leaf (and about $2k more than a loaded Leaf), and about $12k more than the Mitsubishi i (all before available tax credits). On the other hand, we don’t yet know if Ford can claim an EPA-certified range advantage over the Leaf (both Ford and Nissan initially claimed 100 miles, but the EPA dropped the Leaf to 73 miles). In any case, if you want the most expensive Focus ever built, or the first Blue Oval-badged plug-in, Ford’s started taking reservations online… but like any good insanely-expensive-for-what-it-is product, you need more than money to bring home an Electric Focus. Specifically, a little patience and an address in one of the following communities:

 Atlanta, Houston, Austin, Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York City, Orlando, Florida,Phoenix, Tucson, Portland (OR), Raleigh-Durham, Richmond, Virginia, Seattle, or Washington, D.C.

But only California and New York will get a Focus EV this year… the rest will be waiting until Q2 of next year. And the remainder of the US market could be waiting even longer, as Ford has not yet announced a full rollout date. But then, a little exclusivity never hurts when you get above the $40k price point.


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46 Comments on “And You Thought The Ford Focus Titanium Was Expensive...”

  • avatar
    Jack Baruth

    God Damn. That looks more like a miniature Aston than the Cygnet does.

  • avatar

    Throw any left over Aston Martin badges on it and it would be a bargain!

  • avatar

    Baruth beat me to it. I thought it was a new Ford/Aston hookup. So I’ll have to add: Delete the rear doors and make it a shooting brake.

  • avatar

    Wow. BMW 3 series or a Ford Focus. Tough decision.

    • 0 avatar

      That’s the thing, the Focus competes in Europe directly with the 1 series and A1/3, not the 3 series. It’s a premium compact car compared to cars of yesterday (or even some from today – it’s in a whole different league than the Corolla or Forte, for example), as it should be given Ford invested $1B into it.

      The $27,000 price is only if you pick one up LOADED, by the way.

  • avatar

    This looks like an Edge writ small, from this angle. I wouldn’t/couldn’t pay that much for it, but overall the Focus always catches my eye (much better IMO than the ’08-’11 model years).

  • avatar



    I’m worried about the BEV.

    – June

  • avatar

    That grille reminds me of “Rage Guy”:

  • avatar

    How many of these things does Ford anticipate selling? How much capacity do they have for it? Would be interesting to see if this trounces all over the Volt like the Leaf did, or if it will suffer the same slow sales start as the Volt.

    • 0 avatar
      Dr. Kenneth Noisewater

      Well, given the limited distribution, I doubt ‘trounce’ will be a terribly applicable verb.. Also, what’s the interior space like vs Leaf or Volt?

  • avatar

    Hard to pass judgement without range figures.

    On one hand, both the Leaf and Volt are based on cheap compacts (Versa and Cruze, respectively) and they are picking up sales steam.

    On the other hand…this is still *named* a Focus, and I can’t help but feel like that might hurt its chances. Why? Well, how many of us had friends with an early-2000’s Focus? They weren’t the worst cars in the world, but they weren’t the best either, and I heard the word “cheap” thrown around a lot in regards to them.

    I mean really, who here could tell their friends with a straight face that they just spent $40,000 on a *Focus*. Madness. They should have called it something else…

    • 0 avatar

      The Volt is based on the Cruze which is just as “cheap” as the Focus that this car is based upon.

      I can understand this being more expensive than the Leaf if it has a longer EPA certified electric range and it is bigger inside so a more usable electric compact.

      It is a Focus with a big battery, keeping the name Focus works. The Volt and Leaf are different styled (exterior and interior) than the cars they are based upon. So different names made sense there.

      As for the Volt sales, it outsold the Leaf in October and is still being rolled out. As for the Focus we can’t tell how well it is selling until it fully rolls out.

    • 0 avatar

      “I mean really, who here could tell their friends with a straight face that they just spent $40,000 on a *Focus*. Madness. They should have called it something else…”

      Ford Sparta?

      • 0 avatar

        Ford is going with the whole “Energi” name for its plug-in hybrids…why not the Ford Energi?

        On the other hand, I got to thinking of some unfortunate names that would be worse than Focus Electric including;

        *The Ford Shocker
        *The Ford Zapper
        *The Ford Electron
        *The Ford Fizzle
        *The Ford Flash

        So I guess Focus Electric isn’t so bad…but I agree with other commentators who say it should have been a Lincoln.

      • 0 avatar


    • 0 avatar

      The regular Focus is doing well for Ford and gaining momentum the name isn’t that tarnished. Ford has been pretty successful in shedding the cheap image and moving more expensive versions.

      However I agree that there is a big risk in Ford making it a line extension rather than a new model.

      Fact is at this point, in time and price, none of the 3 make financial sense for most buyers. So the majority of buyers purchase them to make a statement. A unique model with a distinctively different body does a much better job of screaming “I’m saving the planet”.

  • avatar

    Ford Focus Plutonium. Seriously, they should have restyled it and made it a Lincoln at that price point. Lincoln MKE? Could have made a nice entry-level Lincoln.

    • 0 avatar

      I have to admit that I’m curious – what’s with EV makers using downscale nameplates for their very expensive cars?

      I would think most people would rather pay $40k for a Lincoln (or in Nissan’s case an Infiniti, or for GM a Cadillac).

      I will say the styling looks pretty good if you can get beyond the price.


  • avatar

    40k? Nah…

  • avatar

    I guess Ford doesn’t consider EV buyers to be that interested in loud colors…

  • avatar

    Is it just me or does the badge on the side of the door look crooked?

    • 0 avatar

      It is crooked in relation to the bottom of the car, but appears to be parallel to the crease running through the door handles. It’s hard to see in the black car here, but you can see it better on the blue car on Ford’s website.

  • avatar

    The Focus Titanium should really come with that front end. I would take either chrome or black. Maybe it would help me forget how much I hate MyFord Touch. Anything that reduces my urge to leave my Focus on the east side of Detroit with the key in it is a good thing.

  • avatar

    As a well-documented critic of the Volt, I think the Volt is the better choice – gasp.

  • avatar
    Carlson Fan

    Good to see another EV enter the playing field. I pick-up a Volt demo tommorow and get it for a couple of days. Love the exterior styling and it’s as nice to sit in as the Audi we had a few years ago. We’ll just have to see how it drives.

  • avatar

    The one thing the Focus Electric has going for it is the ~3 hour charge time with its Ford/Leviton charger, which beats other EVs’ Level 2 charging time. Just don’t forget to add the “$1499 installed” cost of the charger into your purchase calculations.

  • avatar
    Darth Lefty

    First from the Blue Oval? There was an electric Ranger in the late 90’s.

    If you want an autonerdgasm, it had a de Deion tube and a Watt’s link instead of a solid axle and a panhard bar.

  • avatar
    Carlson Fan

    “Would be interesting to see if this trounces all over the Volt like the Leaf did,”

    “To date, GM has sold just over 5,000 Volts to Nissan’s 8,048 Leafs in 2011”

    Source: Gas 2.0 (

    Not what I would call a trouncing all things considered. The Volt actually outsold the Leaf last month, 1108(Volt) to 849(Leaf). Personally I don’t give a rats butt either way. I’m cheering that both break the ground for alternative energy vehicles. Anything that has the ability to get you from point A to B without burning imported terrorist oil is a winner in my book.

    • 0 avatar

      After the Volt received more hype and more awards than any vehicle in recent memory, yeah, I’d call selling 60% more cars a “trouncing.”

      I also don’t recall Nissan trying to excuse disappointing sales on the need for every member of its ridiculously bloated dealer body to keep a Volt on the showroom floor so that a greasy, high school-educated salesman can explain it to buyers that are too poor to have interweb access or too stupid to read the owner’s manual.

      Also, is burning “imported terrorist oil” really that much worse than burning “West Virginia-polluting coal?”

      • 0 avatar

        The Volt wasn’t being produced in the same numbers as the Leaf and I think the Leaf had more dealers selling it. I am not trying to make an excuse for the Volt, but I am saying the numbers that are out now don’t reflect the market yet.

        Nissan is starting to sell fewer Leafs now too. It might be at the point where people who wanted a Leaf bought it already. Leaf sales have been declining since August.

        It will be interesting to see how all of this turns out.

  • avatar
    Carlson Fan

    “Also, is burning “imported terrorist oil” really that much worse than burning “West Virginia-polluting coal?”

    I would have to say without a doubt, yes!

    And I can’t speak for the Leaf, but the Volt is hardly what I would consider as having been available for the majority of the US in 2011. You couldn’t even buy one where I live until now(November). But you’ve seemed to have glossed over that little fact.

    • 0 avatar


      Last time I checked there is no Hazard County Al-Qaeda branch.

      The production of electricity to fuel EVs will come from Natural Gas. North America will be having a Blue Light Special on Gas for tome time thanks to Fracking technology.

      In addition while I care a rodents posterior about my Carbon Footprint my inner Libertarian gets all warm and fuzzy at the thought of fueling my EV or Plug in from the 10kw Solar Electric system in my back yard.

    • 0 avatar

      Currently the electricity in the US is generated by coal at 45% of the total, natural gas at 24%, nuclear at about 20% and renewable energy at about 7%.

      Ideally more renewable energy would be great, but nuclear power is still our best bet for short to medium term eco-friendly power.

      Unfortunately I fear that the disaster in Japan this past year has turned a significant portion of the US against nuclear power as an option.

  • avatar

    Being an EV the price isn’t that big of a deal. It’s not like it’ll be a huge seller either way.

    I’d like to see a ~$25k hybrid Focus to take on the Prius directly. Yeah, there’s the C-Max, but that’s bigger and is meant to replace the Escape Hybrid.

  • avatar
    Educator(of teachers)Dan

    This actually in a strange way makes the well optioned hatchback gas version with a 5 speed manual MORE attractive to me.

  • avatar

    What Ford is missing is that the eco-weenies that buy these cars want the car to look very different than a regular car. A little “ev” badge and a different grill isn’t going to cut it.

  • avatar

    How about paying R160,000 for a new Camaro SS? (That’s about $94,000 at today’s exchange rate.)
    Whilst killing 4 hours at Guarhulous Airport in Sao Paulo last February (a tropical front parked right on the airport and I’ve never seen such rain!) I happened by a Chevrolet display. The requisite stunning model actually knew a thing or two about the car and seemed genuinely pleased to meet someone who has been to the factory where they are built.
    But the price!!! OMG. Still, I saw 2 of them in Camboriu, in southern Brazil. Holy import tax, Batman!
    And Canadians bitch about the price difference of vehicles between the U.S. and here! Ha!

  • avatar

    I was actually considering an eFocus. I was hoping they’d compete with the Leaf on price (but expected them to split the difference between the Leaf & Volt). That way, with the govt $7500 subsidy, it would just be crazy & not crazy-stupid. However, since it’s priced the same as the Volt, I just don’t see it working.

    It seems Ford is trying to recoup much of the electric’s costs by forcing you to buy all their high-margin gadgets (a Ti-level trim + nav & premium package). I can’t say that’s a bad move, but IMO, they’ve just priced themselves out of the market. Also, as opposed to the Leaf, Ford didn’t locate all the batteries below the floor, so much of the hatch volume is full. That not only makes it pointless as a hatch, but also raises its center of gravity.

    Also, I’ve very disappointed in the color options.

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