Our Daily Saab: This Man Gives His Last Shirt To Save Saab

Bertel Schmitt
by Bertel Schmitt

The man in the weineresque photograph is Alex Mascioli, head of North Street Capital in Greenwich, Conn. Supposedly, he will come up with $70 million by this weekend to save Saab form the abyss once more. Not much is known about the man – Wait, I take that back.

Mascioli is a racecar driver. A luckless racecar driver, but it’s not for a lack of trying. Freebase says “he has the second most starts without a win.

Mascioli also is a very private man: When you go to the Freebase page that praised his many attempts at winning car races, you find – nothing. His picture and the stuff about the many unwon races have been removed. The entry went on to say that “ The original description for Alex Mascioli was automatically generated from Wikipedia.org.” However, there is no page on Mascioni in Wikipedia. There was one, but it had been deleted. Reason given:

Violates WP:BLP by noting a recent arrest without providing a reference.” And: “Three or four searches didn’t turn up this name in connection with any race car/Indy material … the rest is non-notable.”

Apparently, Mascioli forgot to purge the shirtless picture from Flickr – any guess how long it will last there? At least it’s a little tasteful: There is only a hint of underpants, the bulk (or lack thereof) has been discreetly cropped away.

A trademark search unearthes Alex Mascioli as the holder of the “Hampton Dog” trademark, apparently for high-end dog collars and dog leashes. It looks like that business went to the dogs: The USPTO lists the mark as abandoned. Mascioli also dabbled a bit as an auto writer – in the self-published genre.

His track record as a global financier remains murky. A search of deals finds very little. The alleged “employee owned hedge fund company” is listed as less than one year old. That edit was made by Alex Mascioli himself.

In my desperation, I called my friend who runs several hedge funds from a trading room discreetly tucked away in a strip mall in New Jersey. He knows everybody. Everybody except Alex Mascioli.

“Never heard of him.”

“It says he has a hedge fund.”

“You won’t believe how many people say they have a hedge fund. There are more funds than hedges! Gotta run!”

Even the faithful at Saabsunited have their doubts that the half-naked man has what it takes to save Saab:

“Google 500 West Putnam Street, Suite 400, Greenwich, Ct and you find that it belongs to a virtual office company called Regus . North Street Capital’s fax number, for example is the generic Regus one. While there is nothing inherently wrong with having a virtual office, from Regus website: ’Clients sign a one-page agreement and can move into their new space literally overnight. A Regus Virtual Office gives you an enhanced business image, complete flexibility and support without the overhead.’

And this Co is going to rescue Saab ???”

Our words exactly.

(Hat tip to you-know-who. The Swedish Chef has his day off.)

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Eldard Eldard on Oct 21, 2011

    Try Facebook: https://www.facebook.com/profile.php?id=1654059134 There's a pic with the Spyker and Saab logos uploaded 2 years ago.

    • See 1 previous
    • Eldard Eldard on Oct 22, 2011

      @Its_Magic My bad. I've mistaken it for another pic. There's also a pic of a stuffed toy. Wut? But anyhoo, I hope he doesn't do a Marcus Shrenker.

  • Jeff_vader Jeff_vader on Oct 22, 2011

    Does anyone actually have any infomation with regard to this guys Indycar/Indy 500 career? He would appear to have been entered for the 2010 race and I can find a picture of him standing in the cockpit of a Dallara in the standard pose but I can't find evidence of him setting a time. Did he actually even go out or were there 'funding issues'?

  • Theflyersfan Having had some as loaners and rentals, and my sister and brother-in-law recently purchasing one, there was one thing left out. VW has to work on the quality of their plastics. Some of the materials feel as bad as 2002-era Nissan (an Altima 3.5SE on a test drive, with 7 miles on it, was already rattling and squeaking) especially on the doors and lower touch points. Some of the ongoing problems i had with my VW dealt with plastic quality - i had the overhead console buttons fall into the housing several times - and there were already squeaks at under 10,000 miles. They are so close with their cars and CUVs. They have designs people like. Just stop with the cheap plastics in so many obvious places. And if you touch the materials that make up the inside of the rear doors, you might be shocked how poor the quality is. Expect cargo to scratch the daylights out of the plastics.
  • Wjtinfwb CR-V Sport Hybrid or Mazda CX-5 Premium Plus money. I like the VW, just a bit more spirit than the Honda and a touch more room than the Mazda. But if I'm spending my own money the "sure thing" Honda or Mazda will get my checkbook, not a troublesome VW.
  • Tylanner The Tiguan is a perfectly fine appliance...and actually handsome.
  • Jkross22 The design and marketing people at Ford are doing a great job. When will engineering and QA catch up?
  • Bkojote For people asking why this over a full-size truck it's simple: Full Size Trucks are terrible off road. They'e too wide, don't articulate well, get stuck on mountain trails, require 20-point-turns, and their suspensions aren't up to the task. Ask any Texan who tries to take their F250 up Yankee Boy Basin. That said, I'm seeing $10k MSRP markups on these at all my local dealers. That's Tacoma Trailhunter territory - which gets 6MPG better, has big-boy ARB equipment, and is going to be bulletproof compared to anything Ford makes.
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