New Mazda MX-5 BLACK TUNED: Available In White, Red, And Green

Bertel Schmitt
by Bertel Schmitt

In Europe, black cars are all the rage. According to Dupont’s 2010 Automotive Color Popularity report , the most popular car color in Europe is black, followed by grey. Usually a very dark grey. In Japan, the most popular car color is white. Followed by silver. Usually a bright silver. However, black is coming on strong in Japan. It already is in third place. Always on the lookout for the latest craze, the Japanese car industry is eager to get into black.

Mazda releases its roadster (known stateside as the Mazda MX-5 as a BLACK TUNED special edition for the Japanese market. According to what Mazda sent me, “the special edition BLACK TUNED Roadster is based on the premium ‘RS RHT’ and ‘VS RHT’ model grades that feature Mazda’s groundbreaking power retractable hard top (RHT). The BLACK TUNED theme is reflected in stylish special features including a Brilliant Black roof and door mirrors, and Gun Metallic 17-inch alloy wheels. Interior quality is also enhanced, with the seats and steering wheel covered in black leather with sand-colored stitching.”

Ok, ok, we get it. But what about the outside?

“Three external body colors are available, including two exclusive colors – Spirited Green Metallic and Velocity Red Mica – and the popular Crystal White Pearl Mica.”

Darn. The “Mazda BLACK TUNED Roadster” comes in all kinds of colors ( including a Baruth favorite). As long as it isn’t black.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href=""> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href=""> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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9 of 11 comments
  • Egroeg1000 Egroeg1000 on Oct 04, 2011

    Let me see if I'm understanding this... You can't get the Mazda BLACK TUNED Roadster in BLACK?!??!?!!? BLACK is in the flippin' NAME!!!!! (I'm so confused...)

    • See 1 previous
    • Egroeg1000 Egroeg1000 on Oct 04, 2011

      @rx8 Should I use "/sarcasm" next time... I still don't understand why you couldn't get it in black; that would look great. Guess I'm right there with Henry Ford on that one (what a strange sensation THAT is...)

  • Fincar1 Fincar1 on Oct 04, 2011

    White, the color of the generic small, slow, stupid sedan, costs extra? Definitely not burakku.

    • Niky Niky on Oct 04, 2011

      White has a special meaning in Asia. Japanese makers charge a premium for colors like Pearlescent or Metallic White and "Championship White" (Honda). You'd be amazed at how many people actually stump up the extra money for a mere factory paint option.

  • Ott Ott on Oct 04, 2011

    White is the lightest of the colours. Lighter means faster.

  • Volt 230 Volt 230 on Oct 04, 2011

    Boy, that green is starting to annoy me. Did Mazda find a bunch of unsold green car paint on Ebay?

    • See 1 previous
    • Herb Herb on Oct 04, 2011

      Really nasty, that Mazda green. Why can't they offer some decent army-green, if they have found some unsold green car paint? Or other camouflage paint?