Japan In September 2011: Auto Sales Up. Sukoshi

Bertel Schmitt
by Bertel Schmitt

For the first time in 13, yes 13 months, Japanese new car sales registered a small uptick. Small (sukoshi) it is, 1.7 percent, compared to September 2010. And that only, because September 2010 was bloodbath.

When we sang our Sayonara to growth a year ago, we didn’t expect it would be THAT bad: For the 9 months of this year, Japanese car sales are down by a whopping 25.9 percent. Following data provided by the Japan Automotive Dealer Association. The numbers do not include minivehicles. (Careful when applying the data to minivehicle-heavy makers such as Daihatsu or Suzuki…)

Japan, Sales regular vehicles, September 2011

ManufacturerSept ’11Sept ’10ChangeFYTD’11FYTD’10ChangeDaihatsu333855-61.1%2,1375,075-57.9%Hino4,5142,97951.5%24,93022,44911.1%Honda43,42242,7231.6%278,455394,953-29.5%Isuzu4,5835,309-13.7%30,68034,724-11.6%Lexus5,7703,60859.9%32,02027,74615.4%Mazda17,40916,0608.4%112,900153,708-26.5%Mitsubishi6,4797,491-13.5%42,89259,359-27.7%Mitsubishi Fuso3,1092,75912.7%18,35818,727-2.0%Nissan53,42757,879-7.7%338,710417,521-18.9%Subaru9,07410,374-12.5%56,33366,424-15.2%Suzuki7,3695,43735.5%58,90246,08527.8%Toyota131,072130,1350.7%813,5921,255,509-35.2%UD Trucks1,02462763.3%5,7836,490-10.9%Other26,20522,42716.8%151,259144,7764.5%Total313,790308,6631.7%1,966,9512,653,546-25.9%

(FYTD: Fiscal Year To Date: Cumulative sales since April)

The Japan Mini Vehicles Association does not have good news: September sales were down 9.1 percent in September, and down 19.9 percent for January – September 2011.

Japan, Sales mini vehicles, September 2011

ManufacturerSept ’11Sept ’10ChangeYTD’11YTD’10ChangeSuzuki46,08548,684-5.3%353,731445,238-20.6%Daihatsu52,09260,579-14.0%393,318483,730-18.7%Mitsubishi9,84311,012-10.6%72,96686,592-15.7%Subaru8,4509,799-13.8%60,47579,899-24.3%Honda12,09114,273-15.3%96,030131,226-26.8%Mazda4,9504,5359.2%34,78442,051-17.3%Nissan14,67414,4041.9%105,837117,998-10.3%Toyota2160216Other16-83.3%2977-62.3%Total148,402163,292-9.1%1,117,3861,386,811-19.4%

(YTD: Year To Date: Cumulative sales since January)

Join the conversation
3 of 6 comments
  • Alluster Alluster on Oct 03, 2011

    Wow. Impressive growth by Lexus. I wonder why Nissan is down though. Is it because Nissan had stellar sales following the tsunami when everyone else was down or could it be, the japanese are punishing them for threatening to move production out and or source more parts from outside japan? oh total sales including mini vehicles are still down though, by 2.1% ================================================= TOTAL 313,790 (+ 1.7) Cars 280,379 (+ 0.8) Trucks 32,565 (+10.1) Toyota Motor 136,842 (+ 2.3) - Toyota brand 131,072 (+ 0.7) - Lexus* 5,770 (+59.9) Nissan Motor 53,427 (- 7.7) Honda Motor 43,422 (+ 1.6) Mazda Motor 17,409 (+ 8.4) Mitsubishi Motors 6,479 (-13.5) Suzuki Motor 7,369 (+35.5) Fuji Heavy 9,074 (-12.5) Imports 33,980 (+13.3) *Lexus is the luxury brand of Toyota Motor. Sales in Japan

  • Pete Zaitcev Pete Zaitcev on Oct 03, 2011

    Good going, Bertel. Midori no Hibi was surprisingly delightful, given the premise. Oh, wait, where were we... Lexus, right. Well, nobody cares about Lexus :-)

  • Donald More stuff to break god I love having a nanny in my truck... find a good tuner and you can remove most of the stupid stuff they add like this and auto park when the doors open stupid stuff like that
  • John Williams Sounds like a Burnout Special you can put together on any 5.0 F150. Whoever said this was Cars and Coffee bait is right on the money.
  • ToolGuy Question: F-150 FP700 (  Bronze or  Black) supercharger kit is legal in 50 states, while the  Mustang supercharger kit is banned in California -- why??
  • Scott "It may not be the ideal hauler to take the clan cross-country to Wally World considering range anxiety "Range Anxiety is a chosen term that conceals as much as it discloses. You don't care about range that much if you can recharge quickly and current BV's (battery vehicles) can't, no matter how good the chargers are. From what I've been reading it is likely that within 5 years there will be batteries in cars, most likely Tesla's, that can charge fast enough with no harm to the batteries to satisfy all of us with no need to increase range beyond a real world 300-ish miles.And that's when I buy one.
  • Charles I had one and loved it . Seated 7 people . Easy to park , great van