Yee-Haw! Toyota Shows Truck With Texas-Sized Name At Texas State Fair

Bertel Schmitt
by Bertel Schmitt

In case you are at the Texas State Fair in Dallas at this moment, stop staring at million dollar steers and heifers and go over to Toyota. They will show you a truck with the longest name in recorded Texas history. It’s the “pre-production Tacoma Toyota Racing Development (TRD) T|X (Tacoma Extreme) limited edition pickup truck.”

We did not make that up, it says so right here in the press release. If “pre-production Tacoma Toyota Racing Development (TRD) T|X (Tacoma Extreme) limited edition pickup truck” is too long, you can call it “Baja Series.”

The production version is scheduled for launch in late spring 2012. It will come with a 4.0-liter V6 engine with either six-speed manual and five-speed automatic transmissions, along with “bead-lock style off-road wheels with an exclusive Gun-Metal Gray finish.” More data in the factory blurb.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Junebug Junebug on Sep 30, 2011

    Here's a question, do folks that buy trucks like this or Rapter really go off-roading with them? Or is this just another fashion statement like the whole "urban cowboy crap" from the 80's. Remember the 80's, Saturday Night Fever, Urban Cowboy and finally Miami Vice. You could go broke changing cars and clothes every few years.

  • Zombo Zombo on Sep 30, 2011

    Blech ! I thought those "Rad" splashy kiddie graphics died back in the 90s along with the white letter tires ? The wheels look like cheap aftermarket steel wheels surrounded by a chrome trim ring .If Toyota was looking for an early 90s tacky kiddie truck design they succeeded !

  • Rob Woytuck I was saying if the average vehicle weight increases the capacity of the ferry will be affected. 18 wheelers go on ferries too. It not about individual weight its the cumulative effect. Same a for any other infrastructure. Probably even affects a multilevel car park if every car in it were electric.
  • Rob Woytuck I meant overall for a loaded ferry if every vehicle weighs more by volume. Not comparing the fact pickups or electric vehicles are on the ferry but rather the number of heavier vehicles total.
  • Analoggrotto Everything wrong with Tesla + (Everything Right with Hyundai * 100) = TTAC
  • Eric @ EBFlex.... Tough!
  • Scott The previous generation had a lower coefficient of drag, and got better fuel economy.
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