FIAT to Useful Idiots: "Please Also Respond With Your Pricing for Posting an Advertorial Like This."

Jack Baruth
by Jack Baruth
fiat to useful idiots please also respond with your pricing for posting an

Speak the truth, even if your voice shakes. Robert Farago didn’t invent the idea of telling the truth about this business, but he made it possible for me, and others like me, to bring that truth forward. At this very moment, there are several “respected journalists” flying business class to Europe where they will be fêted and pampered like kings in five-star hotels along the Spanish coast. There, they will pretend to be the customers for cars they will never be able to afford as they attempt to drown the still, small voices of their stunted consciences with free alcohol. Best of luck to them.

Back here in the United States, one East Coast autowriter received the following email and decided that the best, the most fitting, the most ethical thing possible would be to forward it to me, so that I, and all of our readers, can see “how the sausage is made.”

From: Amanda Ford


Subject: Blogger Opportunity from FIAT


FIAT wants create a social buzz about the FIAT 500! We would love to partner with you and your site.

We are looking for bloggers in (your town) to feature their FIAT experience leveraging your social networks and your website.

The Blogger Experience:

You and a guest will be picked up by a FIAT Product Specialist in a FIAT 500 for a test drive to a local restaurant. You and your guest will be treated to a FIAT-inspired meal and receive a FIAT gift pack. The Product Specialist will take this time to drive around the city while you two enjoy your complimentary meal. The Product Specialist will then drop you and your guest off at the location you were picked up.

This is an opportunity for you to have some fun with your experience by tweeting live, capturing video, pictures, etc. giving your thoughts on the FIAT 500 driving experience. This content should be published as an advertorial/blog post following the event…

Content possibilities:

• Your guest could use a Flipcam to record your driving experience

• Answers about the FIAT from the Product Specialist

• Photos of the FIAT

• Photos, review of the FIAT-inspired meal

• Features of FIAT 500: what you liked the most, how it drove, etc.

Please let me know if you are available to be one of the bloggers helping FIAT get the word out about the FIAT 500. Please also respond with your pricing for posting an advertorial like this. In addition, your dinner will be covered for you and a guest up to $100.

We look forward to working with you to create a great experience for you & your readers!

Amanda Ford

Social Media Intern

GMR Marketing

I like the fact that FIAT is holding this bribe at arm’s length: that can be useful when you decide to make the pimp fall on his or her sword cane by disavowing all knowledge of the program. Some aspects of the program, however, could use improvement. I don’t think being crammed in the back of a 500 is a good way to start any dinner, unless your dinner date is

a) Mary Lou Retton and

b) willing to ride in the back

Also, $100 won’t get you much dinner. Hell, V. McB and I were in the Village last year and her bar tab was $280. Expect me to bump the pricing on that advertorial, Amanda, unless you want to step in and take the infamous bad girl’s place, in which case maybe I’ll float you a Benji. Just kidding! Please don’t turn me in for solicitation. I’m not trying to call you a whore. I will leave that to The Yankee Blogger, who calls mommyblogger Crissy Kight

…a “whore”… somebody who’ll say anything for a free lunch, a windbreaker and a totebag.

You know the game, Mr. Yankee Blogger. Your mommyblogger chose me. Now we can handle this like some gentlemen, or we can get into some gangster shit. (Link warning: includes pimping.)

Thanks to our anonymous blogger, and I will make him the following offer: Come to Columbus, Ohio, enjoy a dinner to your specifications from my personal chef, and take an evening out in my Boxster S. You see? Sometimes it pays to be honest.

Join the conversation
2 of 50 comments
  • John R John R on Sep 22, 2011

    That girl is cute.

  • VespaFitz VespaFitz on Sep 23, 2011

    Ahem: "If you click her “Ads & PR” link, you’ll note that she calls her site a “PR-Friendly blog” and openly solicits things like product demos or giveaways. You got cash? She’ll even let you sponsor her Facebook or twitter posts..." She changed her "Ads & PR" link, btw. Now it only says "If you would like to send samples of your product for possible review or feature on Dear Crissy..." I called her a "whore." Maybe that was a little harsh. What do they call themselves now, "escorts?"

  • ToolGuy "We're marking the anniversary of the time Robert Farago started the GM death watch and called for the company to die."• No, we aren't. Robert Farago wrote that in April 2005. It was reposted in 2009 on the eve of the actual bankruptcy filing.The byline dates are sometimes strange/off with the site revisions (and the 'this is a repost' note got lost), but the date string in the link is correct (...2005/04...). Posting about GM bankruptcy in 2005 was a slightly more difficult call than doing it in 2009.-- The Truth About Calendars
  • Kat Laneaux Agree with Michael500, we wasted all that money just to bail out GM and they are developing these cars in China and other countries. What the heck. I understand the cheap labor but that is just another foothold the government has on their citizens and they already treat them like crap. That is pretty disgusting to go forward to put other peoples health and mental stability on a crazy crazed, control freak, leader, who is in bed with Russia. Thought about getting a buick but that just shot that one out of the park. All of this for the greed. They get what they lay in bed with. Disgusting.
  • Michael500 Good thing Obama used $50 billion of taxpayer money to bail them out and give unions a big stake. GM is headed to BK again with their Hail Mary hope of EVs. Hopefully a Republican in office will let them go BK the next time, and it's coming. The US economy is not related/dependent on GM and their Chinese made Buicks.
  • MaintenanceCosts "Rural areas hardly noticed COVID at all."I very much doubt that is true in places like the Navajo Nation or the Kenai Peninsula in Alaska, some of which lost 2% or more of their population to COVID.No city had a death rate in the same order of magnitude.Low-density living is a very modern invention. Before cars, people, even in agricultural areas, needed to live densely to survive.
  • Wjtinfwb Always liked these MN12 cars and the subsequent Lincoln variant. But Ford, apparently strapped for resources or cash, introduced these half-baked. Very sophisticated chassis and styling, let down but antiquated old pushrod engines and cheap interiors. The 4.6L Modular V8 helped a bit, no faster than the 5.0 but extremely smooth and quiet. The interior came next, nicer wrap-around dash, airbags instead of the mouse belts and refined exterior styling. The Supercharged 3.8L V6 was potent, but kind of crude and had an appetite for head gaskets early on. Most were bolted to the AOD automatic, a sturdy but slow shifting gearbox made much better with electronic controls in the later days. Nice cars that in the right color, evoked the 6 series BMW, at least the Thunderbird did. Could have been great cars and maybe should have been a swoopy CLS style sedan. Pretty hard to find a decent one these days.