August Sales: Detroit Booms But Can't Catch Hyundai. Honda And Toyota Still Dropping

With GM, “Fiat Group” and Ford improving their sales volume by 16%, 23% and 9% respectively, Detroit is dominating the headlines in early August sales analysis. But Hyundai Group’s 29% is the big percentage winner, and Nissan had a good volume month as well, up 14%. But the “big two” Japanese are continuing to slide, with Honda off 6% and Toyota down 8%. Hit the jump for our developing table…

AutomakerAug. 2011Aug. 2010Pct. chng.8 month


20118 month


2010Pct. chng.BMW Group23,95424,0080%193,793169,28015% BMW division20,81519,5407%155,929139,23612% Mini3,1094,425–30%37,63629,70427% Rolls-Royce3043–30%228340–33%BMW Group23,95424,0080%193,793169,28015%Daimler AG20,73220,1273%162,406149,0969% Maybach45-20%3643-16% Mercedes-Benz20,32319,6743%159,082144,69610% Smart USA405448–10%3,2884,357–25%Daimler AG20,73220,1273%162,406149,0969%Fiat Group130,46799,89131%884,676722,39323% Chrysler Division22,49717,93725%133,992140,755–5% Chrysler Group127,01399,61128%870,989720,14321% Dodge41,81735,36418%305,368266,74715% Dodge/Ram63,90355,96814%468,769400,44517% Ferrari1371296%1,0921,0316% Fiat3,106–-%11,088–-% Jeep40,61325,70658%268,228178,94350% Maserati21115140%1,5071,21924% Ram22,08620,6047%163,401133,69822%Fiat Group130,46799,89131%884,676722,39323% Ford Motor Co.174,800157,32711%1,424,8511,308,8879% Ford division166,79414316%1,366,7801,155,71318% Ford/Lincoln/Mercury174,800157,32711%1,424,8511,276,36212% Lincoln8,0066,42825%57,82355,7764% Mercury–7,040–100%24864,873–100% Volvo–––%–32,525–100%Ford Motor Co.174,800157,32711%1,424,8511,308,8879%General Motors218,479185,10518%1,695,0041,462,30816% Buick16,02114,29412%126,493101,12525% Cadillac13,20812,6894%100,44992,3939% Chevrolet152,779131,90916%1,206,3221,052,77315% GMC36,47125,95841%261,740204,55828% Hummer–205–100%–3,344–100% Pontiac–7–100%–954–100% Saab–––%–608–100% Saturn–43–100%–6,553–100%General Motors218,479185,10518%1,695,0041,462,30816%Honda (American)82,321108,729–24%770,265815,075–6% Acura9,05411,534–22%79,13685,668–8% Honda Division73,26797,195–25%691,129729,407–5%Honda (American)82,321108,729–24%770,265815,075–6%Hyundai Group99,69386,06816%772,659601,44429% Hyundai division58,50553,6039%440,863363,49121% Kia41,18832,46527%331,763237,95339%Hyundai Group99,69386,06816%772,659601,44429%Jaguar Land Rover3,6173,958–9%31,11428,5819% Jaguar8101,414–43%8,2048,781–7% Land Rover2,8072,54410%22,91019,80016%Jaguar Land Rover3,6173,958–9%31,11428,5819%Mazda22,63219,73915%165,794156,1906%Mazda22,63219,73915%165,794156,1906%Mitsubishi7,9854,29386%60,07236,43165%Mitsubishi7,9854,29386%60,07236,43165%Nissan91,54176,82719%681,115599,49614% Infiniti9,0249,428–4%63,70266,492–4% Nissan Division82,51767,39922%617,413533,00416%Nissan91,54176,82719%681,115599,49614%Porsche2,1842,0328%20,49415,71930%Porsche2,1842,0328%20,49415,71930%Saab Cars North America36329025%4,2181,499181%Saab Cars North America36329025%4,2181,499181%Subaru20,83722,239–6%174,616172,1821%Subaru20,83722,239–6%174,616172,1821%Suzuki2,4091,83032%18,25815,33119%Suzuki2,4091,83032%18,25815,33119%Toyota129,482148,388–13%1,073,0721,164,154–8% Lexus18,10319,465–7%120,652145,490–17% Scion3,6494,012–9%33,76929,67214% Toyota division107,730124,911–14%918,651988,992–7% Toyota/Scion111,379128,923–14%952,4201,018,664–7%Toyota129,482148,388–13%1,073,0721,164,154–8%Volkswagen35,58232,14211%284,978239,20319% Audi10,2019,18211%75,25665,43915% Bentley1248153%1,10982534% Lamborghini25244%190192–1% VW division25,23222,85510%208,423172,74721%Volkswagen35,58232,14211%284,978239,20319%Volvo Cars NA5,2154,44117%47,1134,441961%Volvo Cars NA5,2154,44117%47,1134,441961%Other (estimate)8688–2%688704–2%TOTAL1,072,379997,5228%8,465,1867,662,41411%
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  • Mjz Mjz on Sep 02, 2011

    Sorry Ed, time for you to eat your plate of crow. Would you like it baked, broiled or deep fried? Your continual dire predictions for the "Fiat Group" have proven to be completely unfounded. As for your previous assertion that the Fiat 500 might be a "dud", please note that it sold only 3 units less than the vaunted Mini Cooper, and that without a full dealer distribution network in place. Your 29% increase for the Hyundai group headline was misleading, that was for the total 8 month period, and doesn't reflect the current trend, which shows the "Fiat Group" is kicking a$$ and taking no prisoners.

  • Speed3 Speed3 on Sep 02, 2011

    So we are calling Fiat, Chrysler, and Ferrari the "Fiat Group" now? Also can somebody explain which vehicles are Dodges, Dodge/Ram, and Ram? I am confused. I know splitting off Fiat's truck/van lineup into its own brand worked well in Europe, but I really just think they should have left Dodge alone.

  • ToolGuy @Matt, let me throw this at you:Let's say I drive a typical ICE vehicle 15,000 miles/year at a typical 18 mpg (observed). Let's say fuel is $4.50/gallon and electricity cost for my EV will be one-third of my gasoline cost - so replacing the ICE with an EV would save me $2,500 per year. Let's say I keep my vehicles 8 years. That's $20,000 in fuel savings over the life of the vehicle.If the vehicles have equal capabilities and are otherwise comparable, a rational typical consumer should be willing to pay up to a $20,000 premium for the EV over the ICE. (More if they drive more.)TL;DR: Why do they cost more? Because they are worth it (potentially).
  • Inside Looking Out Why EBFlex dominates this EV discussion? Just because he is a Ford expert?
  • Marky S. Very nice article and photos. I am a HUGE Edsel fan. I have always been fascinated with the "Charlie Brown of Cars." Allow me to make a minor correction to add here: the Pacer line was the second-from-bottom rung Edsel, not the entry-level trim. That would be the Edsel Ranger for 1958. It had the widest array of body styles. The Ranger 2-door sedan (with a "B-pillar", not a pillarless hardtop), was priced at $2,484. So, the Ranger and Pacer both used the smaller Ford body. The next two upscale Edsel's were based on the Mercury body, are were: Corsair, and, top-line Citation. Although the 1959 style is my fav. I would love a '58 Edsel Pacer 4-door hardtop sedan!
  • Lou_BC Stupid to kill the 6ft box in the crewcab. That's the most common Canyon/Colorado trim I see. That kills the utility of a small truck. The extended cab was a poor seller so that makes sense. GM should have kept the diesel. It's a decent engine that mates well with the 6 speed. Fuel economy is impressive.
  • Lou_BC High end EV's are selling well. Car companies are taking advantage of that fact. I see quite a few $100k pickups in my travels so why is that ok but $100k EV's are bad? The cynical side of me sees car companies tack on 8k premiums to EV's around the time we see governments up EV credits. Coincidence? No fooking way.
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