2 BR, LDR, EIK, Your Choice Of Prius Plug-in Hybrid, Or IQ EV
In the market to buy a condo in Tokyo? If you buy the right one, it will come with a car. Starting in spring 2012, Toyota plans to launch a condominium-based car-sharing program in collaboration with Japanese real estate developers.
As a start, a condominium building in Meguro, Tokyo, one in Suginami, also in Tokyo, and one in Aichi will each receive a couple of the Prius Plug-in Hybrids and the iQ EVs. Both cars are scheduled for a 2012 launch. The cars will be managed by nearby Toyota vehicle rental and lease companies. Toyota sees this as a test to “investigate further methods to promote EV-use based on the results of this program.”
Says Toyota: “Car sharing has become more popular among people in urban areas who do not own cars, and it is also gaining public attention as a countermeasure against global warming and oil dependency.” Also, owning and especially parking can be a major hassle in Japan’s inner cities.
Also according to Toyota, the upcoming Prius Plug-in Hybrid has an electric-only driving range of 23.4 km (14.5 miles) before the gasoline engine powers the generator. The iQ-based EV is said to have a range of 105 km (66 miles).
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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