Unscathed By Carmageddon, Germans Power Ahead

Bertel Schmitt
by Bertel Schmitt
unscathed by carmageddon germans power ahead
Are there any winners of carmageddon? You bet there are: The Germans. They were sheltered from the American meltdown by virtue of a minuscule market share. At home in Europe, they were saved in 2009 by European cash for clunkers largesse. Following that, they could not make enough cars to power the insatiable export machine.Development pretty much came to a halt in the U.S. and Japan in 2009. It yet has to reach full revs. Flush with cash, German manufacturers never had to stop the development of new cars. Due to the long development cycles, we just begin to see the beginnings of this effect. Bavaria’s BMW is looking back at unheard-of sales numbers in February. A total of 111,720 BMW, MINI and Rolls-Royce vehicles were delivered to customers, an increase of 21.7 percent compared to February 2010. It’s not just a flash in the pan: Sales in the first two months were 24.7 percent higher than in the same months a year before.“Our young vehicle fleet is currently doing exceptionally well from the recovery of the car markets in many regions of the world,” said Ian Robertson, responsible for Sales and Marketing at BMW.BMW grew everywhere. In Europe, up16.8 percent . In the Americas were up 14.7 percent . In Asia up 49.3 percent.Most amazing: Sales of Rolls Royce cars stood at 462 in February, up 200 percent. There were times when less than 1000 were sold in a whole year. The folks at Volkswagen could not produce quite as sensational percentages, but sensational numbers nonetheless. In January and February, the Volkswagen Passenger Cars brand delivered 758,100 vehicles to customers worldwide, an increase of 14.1 percent on the comparable prior-year period.Like BMW, the Volkswagen passenger brand grew in all global regions. And like at BMW, the Asia / Pacific region reported the most growth with 22.8 percent.
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  • Stuki Stuki on Mar 09, 2011

    Will be interesting to see if their cost structure holds up once people finally realize the folly of demand pumping via fiscal deficits and QEx. How are, for example, sales in Iceland compared to pre correction levels? When what passes for "economic" policy worldwide, consists solely of asset stripping lower income people and future generations, to hand the proceeds directly to most German makes' target demographic, it's hard not to be at least a bit skeptical of the sustainability of this trend.

    • Charly Charly on Mar 09, 2011

      Iceland has 300000 people so it isn't exactly an important market

  • Redbarchetta Redbarchetta on Mar 09, 2011

    I hope this translates into some real Volkswagen sales for me and not increases in Asian markets. Gave up on the Architecture career since there are no jobs to be found. I know Volkswagen has an atrocious dealer reputation to dig itself out of but where I am at in Cincinnati just isn't like that. Could be the fact it's a relatively new dealer but we try to make sure everyone is happy when they leave from the sales or service end.

  • Kendahl A very complicated VW that's 11 years old. A money pit even if it's been well maintained.
  • Kendahl One of the universities where I used to live has an FM station that mostly plays classical music. I would leave the radio turned on and tuned to that. AM? I haven't listened to AM since I got a radio that would receive FM.
  • S J I’m here to say I don’t know about H #, but in German b flat is sometimes called “H”.Thats why composers (Liszt IIRC) could compose a theme and variations on B A C H.b flat sharp would be C, so there wouldn’t be a point.
  • Tassos The original, iconic 1964 Mustang sold for about $2,000.Is anybody still in doubt that the US Dollar has gone straight to hell?
  • Tassos I just read in Electrek that Lucid had to lay off 18% of its workforce, which amounts to a HUGE (considering the very meager production numbers) ONE THOUSAND THREE HUNDRED hard to replace employees laid off!!!