Lancia Thema: Imported From… History?

Yeah, I knew about the disastrous rust problems Lancia had in the UK during the '70s. US-market Lancias were no better. From what I understand, it was a result of Fiat taking Soviet-made steel in payment for setting up the Lada plant in the USSR. I didn't know that it's still remembered in the UK 35 years later.

I think you're letting the negative press of the sebring influence your comments. I understand that the 200 is substantially reworked compared to the sebring. One writer actually said that the Flavia was closer in design philosophy to Lancia's history than the Thema, and looking at their product I would agree. Remember that this is a 'stopgap' model until the next gen arrives in 2013. Personally, I think the merger of Chrysler/Lancia is a terrific idea, it can only benefit both marques. I look forward to seeing all of the new Chrysler product at the local auto show. The new GC is awesome ( went to a dealer sponsored preview) and my neighbor has an '11 Grand Caravan and RAVES about how good it is.

Alfa Romeo and Dodge will never become one, that was made abundantly clear. It was also made clear that Chrysler and Lancia would be merged; they actually already have, which is why you have the same cars with different badges depending on the market. The Italian side will provide small cars (Ypsilon, Delta), and the US side large sedans and SUVs (yes, indeed: the lineup wil be beefed up in the next 3 yrs to battle it out with BMW, MB and Lexus across the range). I think it makes a lot of sense to market Lancia in continental EU as it has a more recognized name in countries like Italy (which is the largest EU luxury car market after Germany, AFAIK), and in places like france, belgium, spain. Gemans will always prefer domestic brands as they are easily one of the most nationalistic people in europe (plus, it's easier to find a repair shop, etc) plus. For "New" european countries it's the same if it's a Chrysler or a Lancia, so no difference there I assume...