Chrysler's New Lineup As You've Never Seen It Before

by Edward Niedermeyer

Published: February 15th, 2011

chrysler s new lineup as you ve never seen it before

…with Lancia badges! And yes, that is the Lancia Grand Voyager. Chrysler must have held on to the name after Plymouth kicked the bucket. Of course, few consumers in the European markets where Lancias are sold will get the reference to a defunct budget brand, but the decision does add to the surreal vibe that these Chrysler-cum-Lancias exude.

#Branding #Design #Europe

Edward Niedermeyer

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2 of 18 comments

Obruni on Feb 16, 2011

rebranding chryslers as lancias will not help in Europe. especially since the sebring (err, sorry...200) has been a cruel joke in this market, despite the addition of diesel engines from VW.

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Tallnikita on Feb 23, 2011

hey, why not brand Compass as Integrale? they should all put down the crack pipes and go design some macchinas, for chisssakes!

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