Mr Euro, Your Hyundai Has Arrived

by Edward Niedermeyer

Published: February 17th, 2011

In his review of the Ford Fiesta, Jack Baruth identified a personality type that anyone who spends time on car websites will recognize: “Mr Euro.”

Mr. Euro is the guy who, for some reason, wants the cars he cannot have in the United States. He’s the guy who says he would drive a 520i “in a heartbeat” given the chance, the dude who thinks we’re missing out because the Renault Twingo stays on the froggy side of the pond, the fellow who desperately wants a Vauxhall Zafira for child-lugging purposes.

Indeed, some of us might even recognize a little “Mr Euro” in ourselves. Especially when we consider the Hyundai i40, a Passat and Mondeo-benchmarked, Euro-only, wagon-first, expression of Hyundai’s “modern premium” aspirations. Hundai’s reps claim [via Autocar] the i40 will offer “all the credentials of an Audi but an affordable price,” and say that a four-door sedan version (coming in 2012) “would match the VW Passat CC for style.” Too bad America’s Mr Euros make up such a tiny segment (and spend all their money on used cars and maintenance) that Hyundai is likely to never bring it to the US.

#Design #Europe #NewCars

Edward Niedermeyer

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Robbie on Feb 17, 2011

Mr. Euro here. When I see these pictures, I think that this car will be like many euro-pretenders were before: when I sit behind the wheel of this thing, it just will not feel "euro" to me, in terms of interior and road manners...

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Sam P on Feb 17, 2011

That's a Mr. Euro car? It's a front wheel drive minivan/crossover like the Toyota Venza with the requisite US-spec automatic.

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