Mr Euro, Your Hyundai Has Arrived

mr euro your hyundai has arrived

In his review of the Ford Fiesta, Jack Baruth identified a personality type that anyone who spends time on car websites will recognize: “Mr Euro.”

Mr. Euro is the guy who, for some reason, wants the cars he cannot have in the United States. He’s the guy who says he would drive a 520i “in a heartbeat” given the chance, the dude who thinks we’re missing out because the Renault Twingo stays on the froggy side of the pond, the fellow who desperately wants a Vauxhall Zafira for child-lugging purposes.

Indeed, some of us might even recognize a little “Mr Euro” in ourselves. Especially when we consider the Hyundai i40, a Passat and Mondeo-benchmarked, Euro-only, wagon-first, expression of Hyundai’s “modern premium” aspirations. Hundai’s reps claim [via Autocar] the i40 will offer “all the credentials of an Audi but an affordable price,” and say that a four-door sedan version (coming in 2012) “would match the VW Passat CC for style.” Too bad America’s Mr Euros make up such a tiny segment (and spend all their money on used cars and maintenance) that Hyundai is likely to never bring it to the US.



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  • Robbie Robbie on Feb 17, 2011

    Mr. Euro here. When I see these pictures, I think that this car will be like many euro-pretenders were before: when I sit behind the wheel of this thing, it just will not feel "euro" to me, in terms of interior and road manners...

  • Sam P Sam P on Feb 17, 2011

    That's a Mr. Euro car? It's a front wheel drive minivan/crossover like the Toyota Venza with the requisite US-spec automatic.

  • ToolGuy @Matt, let me throw this at you:Let's say I drive a typical ICE vehicle 15,000 miles/year at a typical 18 mpg (observed). Let's say fuel is $4.50/gallon and electricity cost for my EV will be one-third of my gasoline cost - so replacing the ICE with an EV would save me $2,500 per year. Let's say I keep my vehicles 8 years. That's $20,000 in fuel savings over the life of the vehicle.If the vehicles have equal capabilities and are otherwise comparable, a rational typical consumer should be willing to pay up to a $20,000 premium for the EV over the ICE. (More if they drive more.)TL;DR: Why do they cost more? Because they are worth it (potentially).
  • Inside Looking Out Why EBFlex dominates this EV discussion? Just because he is a Ford expert?
  • Marky S. Very nice article and photos. I am a HUGE Edsel fan. I have always been fascinated with the "Charlie Brown of Cars." Allow me to make a minor correction to add here: the Pacer line was the second-from-bottom rung Edsel, not the entry-level trim. That would be the Edsel Ranger for 1958. It had the widest array of body styles. The Ranger 2-door sedan (with a "B-pillar", not a pillarless hardtop), was priced at $2,484. So, the Ranger and Pacer both used the smaller Ford body. The next two upscale Edsel's were based on the Mercury body, are were: Corsair, and, top-line Citation. Although the 1959 style is my fav. I would love a '58 Edsel Pacer 4-door hardtop sedan!
  • Lou_BC Stupid to kill the 6ft box in the crewcab. That's the most common Canyon/Colorado trim I see. That kills the utility of a small truck. The extended cab was a poor seller so that makes sense. GM should have kept the diesel. It's a decent engine that mates well with the 6 speed. Fuel economy is impressive.
  • Lou_BC High end EV's are selling well. Car companies are taking advantage of that fact. I see quite a few $100k pickups in my travels so why is that ok but $100k EV's are bad? The cynical side of me sees car companies tack on 8k premiums to EV's around the time we see governments up EV credits. Coincidence? No fooking way.
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