The Crusher Doesn't Like The Taste Of Corinthian Leather

Murilee Martin
by Murilee Martin

We make fun of the Cordoba today— hell, we made fun of the Cordoba when it was new— but wouldn’t Fiat be wise to slather at least one 2011 Chrysler with “gold”-plated-plastic medallions and get some smooth-voiced macho man to pitch it on TV?

I’m not talking about that faux-classy plastic stuff that kinda looks convincing after you’ve knocked back 11 French 75s at the Hole In The Mole Club and staggered up to your parked Avenger Brougham Martha Stewart Edition LXXX in the fog. No, I mean pure cheeze, what Frank Zappa called “Cheepnis.” We’re Americans, by God! Just knowing we can roll into a Chrysler showroom and then burn rubber off the lot with a machine dipped in polystryrene heraldic crests, glued-on chrome script, and NearlyOak™ paneling makes us feel better.

Right. These are the thoughts that run through my head when I see a Cordoba— say, for example, a ’78 like this one I found at a Denver self-service yard— at the end of its personal-luxury road.

The Cordoba was one of the many dead ends that Chrysler careened down during the Middle Malaise Era, a car whose semi-strong sales (at first) hid the financial precipice looming not far ahead. A few years later, the K-platform family saved Chrysler’s ass and Chrysler ditched rear-drivers entirely; the Cordoba hung on until 1983.

Sadly, this car does not have the optional Corinthian Leather interior. The Crusher will enjoy its flavor.


It’s not possible to write about the Cordoba without referring to this ad. Here ya go!








Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Moparman426W Moparman426W on Jan 21, 2011

    Here are some nice looking magnums. I'll take either the black or white one. Back in the fall I saw a magnum painted in primer sitting in a parking lot for sale. It still had all the trim and bits and pieces intact, and the body looked straight. Looked like it would have been a great candidate for a restoration. Unfortunately I didn't have time toi stop that day, figured I would when I was back out that way couple of days later. Sadly it was gone by then. http://hooniverse.com/2010/04/28/could-you-possibly-call-chrysler-cordoba-clones-obscure-muscle-cars/

  • And003 And003 on Apr 06, 2012

    If I had the money and bought one of these, I could install an Art Morrison Max-G chassis and a 3G Hemi crate engine. Cordoba SRT-8 anyone?

  • Jalop1991 In a manner similar to PHEV being the correct answer, I declare RPVs to be the correct answer here.We're doing it with certain aircraft; why not with cars on the ground, using hardware and tools like Telsa's "FSD" or GM's "SuperCruise" as the base?Take the local Uber driver out of the car, and put him in a professional centralized environment from where he drives me around. The system and the individual car can have awareness as well as gates, but he's responsible for the driving.Put the tech into my car, and let me buy it as needed. I need someone else to drive me home; hit the button and voila, I've hired a driver for the moment. I don't want to drive 11 hours to my vacation spot; hire the remote pilot for that. When I get there, I have my car and he's still at his normal location, piloting cars for other people.The system would allow for driver rest period, like what's required for truckers, so I might end up with multiple people driving me to the coast. I don't care. And they don't have to be physically with me, therefore they can be way cheaper.Charge taxi-type per-mile rates. For long drives, offer per-trip rates. Offer subscriptions, including miles/hours. Whatever.(And for grins, dress the remote pilots all as Johnnie.)Start this out with big rigs. Take the trucker away from the long haul driving, and let him be there for emergencies and the short haul parts of the trip.And in a manner similar to PHEVs being discredited, I fully expect to be razzed for this brilliant idea (not unlike how Alan Kay wasn't recognized until many many years later for his Dynabook vision).
  • B-BodyBuick84 Not afraid of AV's as I highly doubt they will ever be %100 viable for our roads. Stop-and-go downtown city or rush hour highway traffic? I can see that, but otherwise there's simply too many variables. Bad weather conditions, faded road lines or markings, reflective surfaces with glare, etc. There's also the issue of cultural norms. About a decade ago there was actually an online test called 'The Morality Machine' one could do online where you were in control of an AV and choose what action to take when a crash was inevitable. I think something like 2.5 million people across the world participated? For example, do you hit and most likely kill the elderly couple strolling across the crosswalk or crash the vehicle into a cement barrier and almost certainly cause the death of the vehicle occupants? What if it's a parent and child? In N. America 98% of people choose to hit the elderly couple and save themselves while in Asia, the exact opposite happened where 98% choose to hit the parent and child. Why? Cultural differences. Asia puts a lot of emphasis on respecting their elderly while N. America has a culture of 'save/ protect the children'. Are these AV's going to respect that culture? Is a VW Jetta or Buick Envision AV going to have different programming depending on whether it's sold in Canada or Taiwan? how's that going to effect legislation and legal battles when a crash inevitibly does happen? These are the true barriers to mass AV adoption, and in the 10 years since that test came out, there has been zero answers or progress on this matter. So no, I'm not afraid of AV's simply because with the exception of a few specific situations, most avenues are going to prove to be a dead-end for automakers.
  • Mike Bradley Autonomous cars were developed in Silicon Valley. For new products there, the standard business plan is to put a barely-functioning product on the market right away and wait for the early-adopter customers to find the flaws. That's exactly what's happened. Detroit's plan is pretty much the opposite, but Detroit isn't developing this product. That's why dealers, for instance, haven't been trained in the cars.
  • Dartman https://apnews.com/article/artificial-intelligence-fighter-jets-air-force-6a1100c96a73ca9b7f41cbd6a2753fdaAutonomous/Ai is here now. The question is implementation and acceptance.
  • FreedMike If Dodge were smart - and I don't think they are - they'd spend their money refreshing and reworking the Durango (which I think is entering model year 3,221), versus going down the same "stuff 'em full of motor and give 'em cool new paint options" path. That's the approach they used with the Charger and Challenger, and both those models are dead. The Durango is still a strong product in a strong market; why not keep it fresher?
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