By on January 3, 2011

“Hyundai Motor Co. and its affiliate Kia Motors Corp. sold a combined 1.1 million vehicles in China last year, becoming the second largest auto seller in Asia’s biggest car market, the companies said yesterday.

This today in the Korea JoongAng Daily, and in case you’ve never heard of them, they are an associate of the Herald Tribune. Now why should this be a slap in the face of GM?

Well, after relating that Hyundai’s  Beijing unit, Beijing Hyundai Motor, sold 700,000 locally manufactured units in China, and that Dongfeng Yueda Kia sold 330,000 units, and that including sales of imported Hyundai and Kia cars, Hyundai Motor Group sold 1.1 million units, Hyundai told the JoongAn that Hyundai is “trailing only Volkswagen Group” in China.

This must certainly be a misunderstanding, no? No, it’s intentional:

“Achieving 9 percent market share and the status of the No. 2 car seller in just the nine years since our 2002 entrance into China is just a miracle,” an official for the two affiliated carmakers told the paper.

Hyundai number 2 and Volkswagen number 1? What about GM? Well, let’s look at the numbers:

  • Let’s take Hyundai’s numbers at face value, it’s their cars.
  • There are no year-end numbers from Volkswagen or GM yet, so let’s go back to November.
  • By November, “VW’s 11-month deliveries in the world’s largest car market advanced 38 percent to 1.82 million vehicles,” Bloomberg had reported. But what about GM?
  • GM had announced last month, that “for the first 11 months as a whole, sales by GM and its joint ventures in China were up 32.7 percent on an annual basis to 2,172,395 units.”

And why isn’t that making GM the number one in China? Apparently, Hyundai doesn’t buy into the number and discounts the more than a million Wuling delivery vans that fatten GM China’s numbers.

Or maybe Hyundai got sidetracked by this story: “Shanghai GM has become the first passenger car manufacturer in China to sell 1 million vehicles in a single year.” Released by GM China on December 12.  We’ve told you it would confuse everybody.

Be it as it may: Scrappy Hyundai is eating GM’s lunch in the world’s (and GM’s) largest and most dynamic car market, at least in passenger car sales. Who would have thunk that?

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18 Comments on “Quote Of The Day: Hyundai Disses GM Without Even Mentioning GM...”

  • avatar

    So – that leaves around 70K Hyundai or Kia models sold in China imported from Korea.

    Due to the high Chinese tariffs on imported autos, probably the Equus, Genesis sedan/coupe, K7 and maybe the Azera and some of the larger SUV/CUV offerings.

  • avatar

    How much of Wuling does GM own, again?  Hyundai only owns 38% of Kia …

    • 0 avatar

      OK, found it.  GM owns 34% of Wuling, slightly lower than what Hyundai owns of Kia.

    • 0 avatar

      Hard to find accurate numbers of everything.  Wiki says that Hyundai only owns 34.58% of Kia.  Pot calling the kettle black I think.

    • 0 avatar

      Pot meet kettle.  Kettle meet pot.  Congrats to VW.  Hyundai can say all day long they don’t “recognize” while counting those Kia sales at 100%.  Take the Kia sales and Wuling sales completely off the books, GM and Hyundai are about tied.  Do it on a percentage of ownership basis GM is number two with a wider lead.

      Now where is that Chinese bubble everyone has talked about since 2008?  I wish it would hurry up and pop, paid $3.44 a gallon last night during a time of the year when gasoline prices should be going down.

  • avatar

    This article is fabrication by misleading.
    News article is not say so.
    And, Hyundai ‘never never’ consider Big3 as their rival.
    If you go to their R&D studio in Korea, namyang.
    There is no single big 3 vehcle at there.(benchmarking stuffs)
    Even Korean R&D engineers never think Big 3 as their beating target. Trust me, This is real.

  • avatar

    And GM peforms well in Korea market.
    GM’s subsidiary, GMDAT market share is 15% in Korea.
    This is certainly better result than Hyundai-Kia market share in U.S.(less than 7%).

    And 80% total U.S sales volume are “Made in USA”.

    “Hyundai CEO: 80% of Cars Bought Here Will Be Built Here ”

    They contribute to U.S economy and Jobs.

    At lease, better than ‘made in mexico’ ford vehicles.

    • 0 avatar

      What was Daewoo’s market share when GM bought it? Is 15% still good when compared with those numbers?

    • 0 avatar

      Hmmmm, “Hyundai CEO: 80% of Cars Bought Here Will Be Built Here ”
      I think that’s a misunderstanding of what Krafcik said (from what I read from a subsequent clarification). What he said was the number of vehicles Hyundai manufactures in the U.S. (including those exported) will equal to or exceed 80% of Hyundai’s sales in the U.S.
      See this from CNN Money: “An earlier version of this article reported that Hyundai Motor America CEO John Krafcik had said that by next year about 80% of the vehicles the Korean automaker Hyundai sells in the United States will be built in the United States.
      In fact, the article’s main assertion was incorrect because the reporter misunderstood what Krafcik meant.”
      Stop spreading the myth, plzzz.

  • avatar

    Ahhh! Back from vacation and back in the saddle again! Hyundai is indeed on a roll. Can you imagine what would have happened if GM and Ford would have pulled back after their Vega and Pinto disasters and re-thought and re-engineered their small car efforts similar to what Hyundai did from their first Excel to what they came back with? I can only speculate on the results, but it may have been very significant. Hyundai appears to be at or near the top of their game right now. I wonder how long it’ll last? I say: “Go!” and teach everyone else how it should be done.

  • avatar

    I never thought those Pomplamoose hipsters would have such an immediate and positive effect on global sales.

    While they cover classic Christmas carols here in the states, in the PRC they charismatically perform classic Chinese Communist propaganda songs in their unique style. Regional marketing at its best.

  • avatar
    Da Coyote

    I don’t give a **** about GM.
    Perhaps I might give them a look if they refund me for all the cr*p they managed to sell me in the 70s.

    • 0 avatar

      Thank you for your generous contribution to elevate the debate.

      One of my personal favorites on the Internet, “I don’t give a crap about XYZ,” but the person saw headline about XYZ, clicked through to story about XYZ, read story about XYZ, and then felt compelled to say they don’t give a crap so much, they wrote it down.

    • 0 avatar

      Why did you buy them, then? I agree with Holden on this one! We all make bad car-buying decisions, of which I am especially guilty, but that’s on me, not the manufacturer!

    • 0 avatar

      Building bad cars is the fault of the manufacturer. Buying from the manufacturer who is known to build bad cars is the fault of the consumer. Bailing out bad car manufacturers is the fault of the voters.

  • avatar

    Wait. GM moved 1,000,000 delivery vans as part of that number? Sounds like more fleet sales blather. Go Hyundai.

  • avatar

    I will have to side with Hyundai here. Kia is a commonly recognized brand of the Hyundai group. However, WuLing is not a core (or for that matter, non-core) brand of GM. I would treat those sales as non-GM, as long as the vans don’t use a Chevrolet or Buick or GMC badge.

    • 0 avatar

      So what is commonly recognized is more important than actual ownership?  I guess we shouldn’t let the facts get in the way of judgement.
      Commonly recognized varies from person to person too.  Say that I am not familiar with Skoda being owned by VW because Skoda isn’t available in the US.  Does it mean that VW shouldn’t count them?  I mean it is 100% owned by VW.
      GM has been counting Wuling for awhile now and just got the contractual go ahead to count them as their own sales.  Why shouldn’t GM be allowed to count them?
      Hyundai’s ownership of Kia is right there with GM’s of Wuling when you look at the percentages.

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