Forbidden City: Not From Beijing? Get Outta Town!

Bertel Schmitt
by Bertel Schmitt

Want to belong to a really exclusive club? Own a car in Beijing. Don’t have one yet? Sorry, try your luck in the license plate lottery. Out-of–towner? Don’t even think of entering downtown during rush-hour. “Vehicles that are not registered in Beijing are prohibited from entering the urban area inside the Fifth Ring Road during the two daily rush hours,” reports China Daily. Even during off-peak hours, Beijing’s capital is full of surprises for outsiders.

Beijing police has started handing out 100 Yuan ($15) fines to country folk that ignores the rush hour rule. $15 lighter, and with a warning notice in their hand, they are being turned around and sent back to the farm. The only way to get around it is with a special, and highly prized permit.

Even off-peak times can be a matter of high suspense: The “leave your car at home on one day of the week” rule now applies to out-of towners also. It depends on the last number of the license plate, and rules keep changing often enough to confuse even the most sophisticated Beijinger. Breaking that rule costs 300 yuan ($45).

The new rules jump-started a business that had been languishing in China: Car rentals. “Car rental agencies have been enjoying a boom in business ever since new restrictions made it harder for people to buy an automobile in the capital,” reports China Daily.

Another market is in a total state of confusion: Used cars. If you already own a car, you don’t need to enter the lottery if you get another one. That looked like a great loophole, and used cars turned into a prized possession. Then, word got around that the plates are not transferrable, and used car prices plummeted. Now, the market is in limbo and waits for new regulations to be handed down.

“The license plate lottery may benefit from some tweaks,” said China Daily yesterday. Beijing’s administration is taking the admonition to heart – and tweaks the system daily.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Joeaverage Joeaverage on Jan 11, 2011

    They were doing something similar 20 years ago in Naples, Italy when I lived there.

  • James Zu James Zu on Jan 17, 2011

    when I saw that Buick Minivan I was shocked. never seen one before here in Canada. They have the same rule in Shanghai, doesnt seem to help at all. too many cars + bunch of people who doesnt know how to drive + more who doesnt follow the rules = one traffic nightmare.

  • Kwik_Shift_Pro4X Another Hyunkia'sis? 🙈
  • SCE to AUX "Hyundai told us that perhaps he or she is a performance enthusiast who is EV hesitant."I'm not so sure. If you're 'EV hesitant', you're not going to jump into a $66k performance car for your first EV experience, especially with its compromised range. Unless this car is purchased as a weekend toy, which perhaps Hyundai is describing.Quite the opposite, I think this car is for a 2nd-time EV buyer (like me*) who understands what they're getting into. Even the Model 3 Performance is a less overt track star.*But since I have no interest in owning a performance car, this one wouldn't be for me. A heavily-discounted standard Ioniq 5 (or 6) would be fine.Tim - When you say the car is longer and wider, is that achieved with cladding changes, or metal (like the Raptor)?
  • JMII I doubt Hyundai would spend the development costs without having some idea of a target buyer.As an occasional track rat myself I can't imagine such a buyer exists. Nearly $70k nets you a really good track toy especially on the used market. This seems like a bunch of gimmicks applied to a decent hot hatch EV that isn't going to impression anyone given its badge. Normally I'd cheer such a thing but it seems silly. Its almost like they made this just for fun. That is awesome and I appreciate it but given the small niche I gotta think the development time, money and effort should have been focused elsewhere. Something more mainstream? Or is this Hyundai's attempt at some kind of halo sports car?Also seems Hyundai never reviles sales targets so its hard to judge successful products in their line up. I wonder how brutal depreciation will be on these things. In two years at $40k this would a total hoot.So no active dampers on this model?
  • Analoggrotto Colorado baby!
  • Rob Woytuck Weight is also a factor for ferries which for instance in British Columbia, Canada are part of the highway system.
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