Break Out The Shibari Pictures: PSA On The Prowl Again
PSA Peugeot-Citroen is feeling its oats again. PSA “remains open to equity alliances with other partner companies in its sector,” PSA CEO Philippe Varin told the Dow Jones newswire. Well, after recent mass weddings that had produced mixed nuptials between Volkswagen and Suzuki, Fiat and Chrysler, and even Renault-Nissan- Daimler threesomes, PSA is looking for a tie-up again. The trouble is: There aren’t many attractive partners left match.com of the international auto business.
Last year, PSA had broken off talks with its Japanese partner Mitsubishi Motors, not one of the most attractive suitors. Reason cited by PSA: No chance for creating value for PSA shareholders.
PSA maintains some OEM deals with Mitsubishi.
Now Varin signals: “We are open to capital alliances.” But with whom? Sergio Marchionne had predicted a tie-up between PSA and BMW. But that was last year. Who else could it be?
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Ah, Bertel, I love you, man...but you gotta put these NSFW or nearly-NSFW images behind the jump and WARN a guy....I opened this site with a co-worker in my cube this AM....if it had been certain of the women on my floor, complications would have followed. Of course, had it been certain OTHER women on my floor, well, let's just say I suspect an interesting and informative conversation may have followed. But that's for another day....
I agree with Colin42, I would add that they will keep the alliance with BMW on the powerplants of 1.6 L and perhaps the 2.0 in a future... To join with Mazda may imply a "de-Fordification" on the line for Mazda or "au contraire" for PSA, I mean they may have to adapt PSA platforms to Mazda/Ford in order not to invest lots of resources on retooling. As poster Virages said.. Honda would be another very interesting option, but I doubt Honda is looking for that. Salu2!
I learned a new Japanese word today.
PSA is already tied to Ford and BMW thru diesel powerplant sharing include Jaguar and Landrover also. The list of companies that were buying PUGs old XUD engine is amazing. Peugeot and Mitsubishi are sharing the Outlander platform.