BAIC After Pininfarina
When we reported last month that a strange assortment of Indian and Chinese truck builders is after the Italian design house and coach builder Pininfarina, we asked what you probably thought: “What do all these truck makers want to do with a company that designed Ferraris?” Now there’s a Chinese company that can put a hot design house to better use: Beijing’s BAIC.
Gasgoo cites an unnamed executive at BAIC who said: “I just come back from Italy last week and have communicated with the technical staff at Pininfarina about the design proposal of the Saab models. Pininfarina is the most successful overseas car design company in China. BAIC has been collaborating with it on development of models based on the Saab technology and will display an all-new concept car with the Saab DNA at next year’s Shanghai auto show, while Pininfarina will be responsible for the contour design of the car.”
So far, so good. Those outdated Saab designs BAIC had bought at firesale prices could use some refresher. But then, there was another quote:
“BAIC has submitted the bid for the Italian firm for several months. The successful acquisition of Pininfarina will be quite favorable for BAIC’s development of future models. But BAIC does not have to win the bid, after all, the two sides are still under the cooperation.”
Other parties said to be bidding for Pininfarina are Mahindra and Bajaj Auto of India, Brilliance and Anhui Jiangling of China, and Magna of Austria.
Pininfarina shaped many, mostly high-end cars from Ferrari to Maserati, from Rolls-Royce to Volvo, from Alfa Romeo to Cadillac, from Jaguar to Lancia.