Trade War Watch 16: Hot Wheels Just Got Hotter
It’s been some time since since we had a “ Trade War Watch” on mounting trade tensions in the auto industry, and thank goodness for that. In this economic climate of cuts, currency swings and bankruptcies, what we need are things which will make the situation worse, right? In May I reported about how the EU put a 20.6 percent tariff on aluminium wheels from China. The EU did this in response to complaints from domestic manufacturers. Naturally, this left a sour taste in China’s mouth. Well, over 5 months later, you’d think that the EU would have calmed down and this nasty business would be swept under the carpet, right? Erm, not quite….
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- Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
- Analoggrotto I don't see a red car here, how blazing stupid are you people?
- Redapple2 Love the wheels
- Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
- Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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Aluminium wheels are about 1 percent of the total cost of a car, therefore, the cost increase can’t be no more that 0.22 percent according to the EU. 1%? So on a $30,000 car you can buy four new wheels at the dealer for $300? Maybe they meant each wheel was 1%!
"The EU has 501,064,211 potential customers for Chinese products. China has 1,338,612,968."
Uh, that is not the only way to look at it nor is it the most relevant. The relevant number to look at the monetary balance of trade between the EU and China.
The most recent report I was able to find quickly dates to the first half of 2009. In that period the EU exported 37 Billion Euro worth of goods to China whilst importing 103 Billion Euro worth from China. Thus, China is fact has more to loose in a trade war with the EU than does the EU.
http://epp.eurostat.ec.europa.eu/cache/ITY_PUBLIC/6-27112009-AP/EN/6-27112009-AP-EN.PDF
The issue of comparative labor and environmental standards is likewise a very real one.