Japan And Germany Serious About 3-Way Tie-Up

Cammy Corrigan
by Cammy Corrigan
japan and germany serious about 3 way tie up

When Renault, Nissan and Daimler all tied up together many people thought this was just a symbolic gesture. The venture may help each other out in designs and joint ventures, but personally, I didn’t see anything of real substance happening from it. Well, it seems that Nissan and Daimler are taking this cross holding seriously. Very seriously.

Automotive News reports that Nissan’s luxury brand, Infiniti, is working on a new entry level car just below the G37. However, it’s not just Nissan/Infiniti working on this project. Nissan executive vice president, Colin Dodge, told Automotive news that the new car will be placed on a Daimler platform and use a Daimler engine. Infiniti’s U.S sales and marketing head, Ben Poore, seems to want this project to go ahead. “Our competitors have products in what you call the (Mercedes-Benz) sub-C class or (BMW) sub-3 series,” said Mr Poore, clearly referring to the Mercedes-Benz B & A classes and the BMW 1-series, “There’s a big market there and that segment is going to grow.” It seems like this partnership may be a beautiful one. Until Infiniti and Mercedes-Benz start attacking each other in the market. Right, now I’ve finished speaking, you can go back to looking at the shibari picture that Bertel has no doubt posted with this article… [ED: Gee, those writers are getting increasingly demanding. Maybe it’s time for a field trip …]

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  • Mark MacInnis Mark MacInnis on Oct 12, 2010

    Methinks someone's been into Bertel's collection again.....

  • Charly Charly on Oct 12, 2010

    Mercedes doesn't sell A & B in the US. Infiniti is big (enough) in the US so sell Mercedes A & B in the US. Seems like a smart plan to me.