Nissan Juke: The Car For… Cross-Dressers?

Edward Niedermeyer
by Edward Niedermeyer

The first 9/10ths of this strange Nissan Juke spot is the typical youth-oriented car commercial: much sound and hipness, signifying nothing. Which is probably why the unexpected ending makes such an impression. Say what you want about Nissan’s decisions regarding the Juke’s styling and marketing, nobody can accuse the brand of living in the past.

Join the conversation
5 of 30 comments
  • OldandSlow OldandSlow on Sep 18, 2010

    A proper photo of the Juke's front snout. Memo to Asian design bureaus responsible for the new Hyundai Tucson, Nissan Juke and the Mazda 3: This type of front end treatment is like cologne or after shave lotion, a little here and there will do ya - but going overboard reeks.

  • Newfdawg Newfdawg on Sep 18, 2010

    The message is turn your life around, drive a Juke! Not all that different actually from the car commercials in the 60's that promised you could pick up the hock chicks if you drove their car.

    • Tosh Tosh on Sep 20, 2010

      There's a guy in this ad that has two hot chicks with their arms around him. And a rat climbing on board a subway train.

  • JMII JMII on Sep 18, 2010

    WTF indeed. Very ugly vehicle, VERY stupid commerical... and I was once in marketing so I know "odd" can sell anything but this ad is so confusing I don't even know where to start. Atleast they didn't show the ugly-ness till the very end, and I'm not talking about the cross-dresser.

  • Tallnikita Tallnikita on Jan 27, 2011

    You only "get" the "J[o]uke" when it sits between a Golf and an Accord. Looks good.