Copycat China Fines Toyota Too
Again, shameless China shows utter disregard for intellectual property. Nothing is sacred anymore. The American government fines Toyota? Great! Let’s copy that! The Nikkei [sub] reports that Toyota has been fined by local authorities in Zhejiang Province. Wait until you hear what for.
Toyota’s Chinese auto finance unit has been fined for alleged illegal rebates to dealerships. Hangzhou officials, while performing their duty of overseeing industry and commerce, found out that Toyota Motor Finance (China) Co. paid three dealerships some $10,000 in kickbacks for writing car loans. That’s against Chinese law. Toyota kept up that egregious practice from August 2008 through April this year. Toyota was slapped with a $20,000 fine. $62,000 in income tied to these transactions may also be confiscated. So there.
Toyota is ” currently evaluating the notice.” U.S. dealers hope that their government will honor intellectual property, and will not copy the Chinese practice. Financing is already way down, and if there are no kickbacks on writing loans, the dealers might just close.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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US dealers could not survive without "stairstep" money; let alone points on finance.
This wouldn't have anything to do with the recent Sino-Japanese train wreck over the Diaoyu (Senkaku) Islands, would it?
My guess is that there is an interesting backstory to these fines. In China it is very common for businesses to bend the rules (although perhaps less so with foreign companies operating in China). Usually, this rule bending only becomes a problem if the issue is very significant or if there is some need (or desire) to exact punishment / retribution for some other issue. $10,000 in kickbacks to three dealerships is a small issue ... particularly in a municipality of eight million plus people like Hangzhou. The action may be tied to a some bigger conflict between China and Japan (ie, like the Japanese detention of the Chinese ship captain over the problems in the Diaoyu Islands), but the probability of this seems very low. Probably one of Toyota's partners, suppliers or competitors in China is trying to punish them for reasons unrelated to the kickbacks. Someone with strong relationships with people in the Zhejiang or Hangzhou governments could quite easily make trouble for Toyota. Earlier this year I witnessed legal problems between a US company and one of their suppliers in Zhejiang Province. This supplier was marking product with their US customer's logo (ie, as instructed by the customer). When the customer attempted to extract price concessions and shop the business to other suppliers things took a turn for the worse ... for the customer, that is! The Chinese supplier filed the necessary papers with the Chinese authorities to trademark (copyright) the US customer's logo in China. This meant that the Chinese supplier was the only company in China with the legal right to make and sell product marked with the US customer's logo. When the customer tried to move their business to another Chinese supplier the original supplier notified the local authorities. Government officials shut down production at the second supplier and confiscated all product marked with the US company's logo. This was possible primarily as a consequence of the strong relationships the original supplier had cultivated with government officials. The US company is now licking their wounds ... and changing their logo and registering it in both the US AND China.
Here's a question: What kind of fine is $20,000 for almost 2 years of illegal practices? I wonder if it's a case of the gov't officials handling the case figuring out the amount of money needed to make this situation, ahem, go away...