Carlos Ghosn Shocks The WSJ

Bertel Schmitt
by Bertel Schmitt

Carlos Ghosn has the Wall Street Journal flabbergasted. To the utter dismay of the WSJ, Ghosn said that Nissan is talking to their joint venture partner Dongfeng about transferring lithium-ion battery know-how and other electric-car technology to the joint venture. Even more worrisome to the WSJ is Ghosn’s statement that “there’s no limit to technology we bring to China.”

According to the WSJ, “Ghosn’s remarks on electric vehicles, at a news conference Monday, come amid worries by many foreign auto executives about a ten-year plan China is drafting for the electric-vehicle industry that they fear could compel foreign companies to transfer technology to local joint ventures in a way that might result in their losing control of the technology.”

These worries are either worries by junior executives, or the imagination of even greener Wall Street Journal reporters.

Nothing to see, move along: Ever since AMC brought the first Jeep to China, ever since Volkswagen laid the ground works to China’s mass motorization in the early 80’s, foreign companies transferred technology to local joint ventures. That’s just the way it’s done here. If a foreigner wants to build a car in China, he needs a joint venture. If he wants to build parts, he can do it himself and doesn’t have to share with nobody. Advanced technology is often hidden away in parts companies that are 100 percent in foreign hands.

The rules have been written down in the “Catalogue of Guidance to Foreign Investment”, as amended in 2007. The “manufacturing of complete automobiles” by foreigners is “encouraged” with the proviso that “foreign investments shall not exceed 50%.” The manufacturing of “automobile engines”, “key spare parts”, the “production as well as research and development of automobile electronic devices” can be done 100 percent under foreign control. The rules expressly specify that the manufacture of “power cell (NiH and Li-con) and control systems” is limited to equity joint ventures. These rules are available on-line, maybe the WSJ needs help in using Google.

Ghosn is a bit more worldly and seasoned than the WSJ. He has a down-to-earth perspective of the matter: “It often makes little sense to hold back in sharing technology because a partner like Dongfeng is a fast learner and can catch up relatively quickly on any technology.”

Actually, sharing technology in a joint venture is a safer way than not sharing at all. In a joint venture, contracts are written, and payments for licensing are negotiated. If you don’t share, the Chinese will just buy a few cars and quickly reverse engineer the technology, without a dime going to the inventor.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Fred I guess this also competes with the Honda HR-V. I'm driving a 2021 and this offers a few improvements, hopefully the driver assists work better, bigger screen, maybe nicer seats. I trust Honda more than Nissan for reliability. I'd miss the magic seats. And then there is the extra $5000 or so it would cost me.
  • Arthur Dailey 143 different interior options! I realize that is now untennable, but still would like more options regarding interior colours, including the instrument panels/dashboards. Black on black is depressing. Drum brakes and no HVAC system. And yet we have 'young whippersnappers' complaining about some modern vehicles being 'penalty boxes'. Try driving a family around in a 1960's stripped VW Beetle during a Canadian winter and then you can start talking about penalty boxes. ;-)Personally that final picture of the red coloured car with the 3/4 view shows it to be just beautifully proportioned. Still retains the P-38 styling finishing in those attractive vertical tail lights. And the horizontal chrome trim along the bottom of the trunk lid adds a nice touch.
  • Jeff Nice to see a more affordable vehicle. For the price it is a lot of vehicle for the money. Dodge needs a vehicle like this.
  • Arthur Dailey Coincidentally we saw a Mazda B series pick-up just the other day in the parking lot of a golf course and I could not help but mention it to my playing partners, both of whom are 'car guys'. One mentioned that his cousin has a 20+ year old base model Ford Ranger that they use for trips to the building and garden supply stores.
  • Tassos THIS MAKES MY 2007 REBUILT BENZ LOOK VERY OBSOLETE. COMPARED TO MY 1991 ACCORD, THAT RISKED DRIVING UNTIL 2016, THIS IS TRULY NEXT LEVEL. IMMIGRANTS LIKE ME ASPIRE TO BUDGET FRIENDLY BECAUSE WE NEED TO MAXIMIZE OUT DOLLAR IN THE FACE OF CONSERVATIVES POLITICIANS DESPISING US AND TRYING TO KEEP US SUBSERVIENT. POLITICIAN CURRENCY!
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